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Use this feature to view the product’s related, periodically updated content, including historical items in the series.

Consumer Research Visualizations
Annual

Last Updated: 20 Jul 2023

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How to reach Gen Z

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MWC 2023: Steps toward the connected car, but there is still a long road ahead

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Featured

International Video Subscriber Churn Visualization

Highly granular interactive dashboard covering 8 countries with summaries. Focusing on the reasons behind churn by service and where consumers go following their departure from a given service. Splits by service, country and demographic group.

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Consumer Research - Devices Media and Usage Database

Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, gaming and sports, and other services.

 

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Consumer Research - Usage Visualization

This dashboard includes responses to inquiries about service usage habits across devices, their impact on various quality measures and user experience ratings, and mobile video usage behaviors.

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Consumer Research - Gamers Visualization

Identifies mobile, PC, and console gamers by market and device type. Analyzes device usage habits, including device access and overlaps by brand, location of use, and primary TV connections. Offers a view of digital gaming services usage. 

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Connected Devices Databases - Core Connected Devices

This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on nine connected devices by type and by operating system. The device types include Smart TV, PC, smartphone, and more.

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Consumer Research - Sports Fans Visualization

This dashboard shows how sport fans engage with video services, content, and devices. This can be drilled into by sports type, sports league, and engagement type. 

The Omdia Consumer Research Sports dashboard provides insight into the media portfolios, usage trends, and opinions of sports viewers. The consumer survey we run as part of our Consumer Research - Devices, Media & Usage Spotlight Service asks a nationally representative and statistically significant sample of consumers across the globe about their video service and device usage habits. Questions explore views and habits of followers of key sports by market, how they engage with each sport, and which sport leagues they follow within them. Omdia tracks the usage of video services for accessing sports content across traditional pay TV, online subscription, advertising-funded, and transactional video.

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Latest

Media & Technology Digest - September 2023

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Consumer Research – International FAST Visualization

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Addressable Consumer Devices Review – 2022

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Media & Technology Digest - August 2023

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The Analyst Team
Max Signorelli

Principal Analyst, Media & Entertainment

Max Signorelli
David Tett

Principal Analyst, Addressable Consumer Devices

David Tett
UsernamePublicRestriction

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