The Media & Entertainment Viewpoint Database provides global coverage of the media and entertainment sector, connecting the dots between the cinema, TV, online video, games, music, and advertising markets, highlighting technologies and services.
Explores COVID-19’s impact on the global advertising market and assesses how inter- and intra-segment dynamics will change, future winners and losers, and where a wide range of players should play in advertising over the next five years.
Consumer spending on video, pay TV, games, cinema, and music has seen seismic shifts during the pandemic. These increasingly overlapping industries will continue to be shaped by individual market dynamics in the coming years.
The Media & Entertainment Viewpoint Spending Database provides total and normalized consumer spending data by sector and business model on media and entertainment, connecting the dots between TV, video, games, cinema, and music.
The Analyst Team
Research VP, Media & Entertainment
Maria Rua Aguete
Senior Research Director, TV, Video and Advertising
Practice Leader, Games, Music and Audio
Senior Research Manager, Cinema
Senior Principal Analyst, Music and Digital Audio
Senior Research Manager, Channels, Programming and Advertising
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