The Media & Entertainment Viewpoint Database provides global coverage of the media and entertainment sector, connecting the dots between the cinema, TV, online video, games, music, and advertising markets, highlighting technologies and services.
The Media & Entertainment Viewpoint Spending Database provides total and normalized consumer spending data by sector and business model on media and entertainment, connecting the dots between TV, video, games, cinema, and music.
Explores COVID-19’s impact on the global advertising market and assesses how inter- and intra-segment dynamics will change, future winners and losers, and where a wide range of players should play in advertising over the next five years.
Consumer spending on video, pay TV, games, cinema, and music has seen seismic shifts during the pandemic. These increasingly overlapping industries will continue to be shaped by individual market dynamics in the coming years.
The relationship between online video and classic pay TV will evolve in 2022. The rise of new D2C players and growing demands from mobile-first consumers mean traditional TV players must be prepared to adapt for success.
The leading positions of mobile gaming publishers worldwide have not changed for many years. Tencent still tops the market, while NetEase and Blizzard sit in second and third place. However, other publishers could explore the demands of niche players.
The Analyst Team
Research VP, Media & Entertainment
Maria Rua Aguete
Senior Research Director, TV, Video and Advertising
Research Director, Games, Music, Consumer Platforms and AI
Chief Analyst, Media and Entertainment
Senior Principal Analyst, Music and Digital Audio
Senior Principal Analyst, Digital Content & Channels
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