The global market for smart augmented reality (AR) glasses has failed to ignite after a few years of pilots, implementations, and a lot of hype. There have been growing pains, as the reality of the state of the technology has not met end-user expectations. The competitive landscape has seen its ups and downs as pioneers have exited while newcomers and a wide array of platform and software providers have expanded their offerings. However, the smart AR glasses market is growing at a slow but steady pace as it inches away from being a niche product to becoming an industrial and enterprise problem solver. The market is building its ecosystem, refining hardware, and taking a more realistic approach for the long-run ramp-up of smart AR glasses. The use of assisted reality glasses in industrial and enterprise segments is moving from pilots to implementations, with demonstrated ROI sparking interest. Mixed reality continues to demonstrate a more immersive experience for users. Tractica expects an inflection point to hit for both assisted and mixed reality glasses in the 2021-2022 timeframe. The supporting ecosystem will be at a more mature level, manufacturing will ramp up, and price points will come down to a more comfortable level. The emergence of mixed reality will be the main driver for smart AR glasses in the longer term. Large market players, including Apple, are expected to introduce offerings that will spur consumer adoption. This Tractica report covers the various types of smart AR glasses, from simple assisted reality glasses to mixed reality holographic displays. The different application markets for smart AR glasses that are covered in depth include consumer, enterprise, industrial, public safety, sports, and healthcare. More than 20 profiles of hardware and software vendors are provided, with an additional 50-plus companies included in extended lists of industry participants. This report also provides market forecasts from 2018 to 2025 for smart AR glasses with data segmented by region, application market, and connectivity technology.
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