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OTT Video Services Tracker
Quarterly

Last Updated: 13 Apr 2022

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Global OTT Video Bundling Deals and Service Partnerships
Quarterly

Last Updated: 12 May 2022

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Weighing the impact of the cost-of-living crisis on media and entertainment

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What are Netflix’s options after its first-quarter subscriptions decline?

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Disney+ sets South Africa launch date, although high prices could limit its impact

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Online Video Bundling and Partnerships Tracker: 1Q22

Summarizes partnerships combining paid online video with service providers' mobile, pay TV or fixed broadband services. Details carrier billing, tariff bundling, and integration of third-party online video into operators' device platforms.

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Disney+ to introduce ad-supported tier appealing to price-conscious consumers and bolstering the Disney–Hulu advertising walled garden

Disney+ will launch a hybrid AVOD/SVOD service tier in late 2022 in the US and internationally in 2023. The new tier will be offered at a discount compared with the ad-free tier, a pricing structure widely accepted by US online video consumers. Moreover, incorporating Disney+ into the Disney–Hulu omnichannel advertising walled garden will enable Disney to strengthen its ad ecosystem and compete effectively.

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TV & Online Video Intelligence Database

This database provides comprehensive coverage of TV & Online Video, through a wide range of in-depth financial and operational metrics. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats.

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Television & Online Video – Country & Territory Profiles

The TV & Online Video Profile series presents a top-level view of the video industry. Each profile includes an overview of access to TV and fixed/mobile connectivity, subscriber and revenue data, and an outline of the top operators.

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Global Online Video Services Tracker – 1Q22 Analysis

A detailed directory of online video services across all streaming models and across all major markets globally. This enhanced version covers Omdia’s Tier 1, 2, and 3 markets, with historical service-level data from 2012 to December 2021.

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Netflix and Content Strategy: Charting the Strategic Path to Streaming Leader and Beyond

As early signs of a slowdown in Netflix's subscriber growth begin to emerge, this report takes an in-depth look at the evolution of the company's original content strategy through the past decade and into the future.

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Omdia Research Schedule – 2022

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Weighing the impact of the cost-of-living crisis on media and entertainment

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What are Netflix’s options after its first-quarter subscriptions decline?

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The Analyst Team
Maria Rua Aguete

Senior Research Director, TV, Video and Advertising

Maria Rua Aguete
Marija Masalskis

Senior Principal Analyst, TV, Video and Advertising

Marija Masalskis
Irina Kornilova

Practice Leader, TV & Online Video

Irina Kornilova
Adam Thomas

Senior Principal Analyst, TV, Video and Advertising

Adam Thomas
Tony Gunnarsson

Principal Analyst, TV, Video & Advertising

Tony Gunnarsson
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