At the onset of the coronavirus (COVID-19) outbreak, many believed the only issue facing the displays market would be supply chain constraints in China, which would soon normalize and disappear. However, the coronavirus is now categorized as a global pandemic, with the number of reported cases showing no signs of slowing in the immediate future. As the number of cases in China enters a stabilization phase, the severity of the outbreak has multiplied in other parts of the world, causing an increase in global digital signage demand and supply chain issues toward the end of the first quarter.
Latest coronavirus impacts on digital signage market resulting in double digit declines for global forecast outlook
The Analyst Team
Kelly Lum
Principal Analyst, ProAV
Kelly contributes to Omdia’s ProAV research for the Public Display Market Tracker for shipment and revenue data on LCD and OLED displays. She also supports research on LED video displays and consultancy projects for Omdia’s ProAV group.
Prior to joining Omdia (formerly IHS Markit) in August 2013, Kelly worked at ALG, a TrueCar Company, as a consulting analyst in the automotive industry to forecast residual values, optimize proposed sales strategies, and make recommendations based on expected segment and industry trends. She graduated in 2008 from the University of California, Santa Barbara, with a Bachelor of Arts in economics/mathematics and a minor in statistical science. She is based in San Jose, California.
Tay Kim
Principal Analyst, ProAV
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
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