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Consumer

  • Media and Entertainment
  • Consumer Electronics and Connected Home
  • Gaming
  • ProAV
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Omdia’s Consumer research brings clarity to the complexities across devices, smart home, gaming, and digital entertainment around the world. We partner with leading vendors, media and entertainment companies to ensure they are ready for what comes next. We support confident decisions with market-leading data and forecasts and deep insights.

Solutions in focus

  • Consumer Electronics and Connected Life
  • Gaming
  • Media and Entertainment
  • ProAV
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Smartphone Horizon Service

Track the smartphone ecosystem with granular shipment and forecast data, feature-level penetration trends and vendor strategies, all customizable to your business priorities. Get ahead of the curve with clear visibility into feature adoption across price tiers, regions and customer segments to identify growth opportunities, sharpen competitive positioning and fine-tune your GTM strategy with a holistic view of smartphone supply and demand dynamics.

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PC Horizon Service

A strategic lens on the entire PC ecosystem of desktops, notebooks, AI-PCs and key form factors. Combines granular shipment tracking, spec forecasts, and vendor metrics to help you respond to regional dynamics, refine go-to-market plans, and optimize your portfolio. With detailed insights by country, channel, user segment, operator availability and equips you with customized intelligence to adapt your unique needs to act faster and plan smarter in a competitive PC landscape.

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TV Sets Spotlight Service

Our spotlight service explores the TV sets market further, with extensive data and analysis. Identify key strategic opportunities with demand forecasting, country analytics, and emerging technology trends. Unlock market intelligence on global brands and market shares, revenue, prices, product features, and more.

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TV Sets Intelligence Service

Omdia gives you the end-to-end view of the TV sets market, with game-changing insights and data. Identify key strategic opportunities with demand forecasting, country analytics and TV technology trends. Unlock invaluable research on brands and market share, revenue and prices, product features and more.

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Set-Top Box and Streaming Media Devices Intelligence Service

Gain a competitive edge with unparalleled coverage across the set-top box & streaming media devices industry globally. Featuring proprietary databases and trackers, this service quantifies the market in over 80 countries. Leverage market size, share and forecast data, and explore trends for OTT, IPTV, cable, satellite, and terrestrial networks.

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Video Technology Intelligence Service

Gain in-depth coverage across the user experience and technologies in broadcast and OTT. Omdia gives you a clear market view with the latest strategies, performance data, competitor analysis, and industry best practices. Key trends tracked include content security, online video platforms, CDN, and Android TV.

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Meet our analysts

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Analyst directory

Meet our team of market leading analysts across the full spectrum of the technology industry. 

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Ask An Analyst

Leverage unique access to market leading analysts and profit from their deep industry expertise during tailored Ask An Analyst sessions included in your subscription.

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Ready for what comes next?

When we partner together, we can move your business forward, and with it, the entire industry.

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Meet Omdia at IBC 2025

Omdia consumer experts will attending IBC this September. IBC, the event where the future of media and entertainment takes shape, is the global destination for innovation, inspiration, and collaboration driving transformation across the industry.

Upcoming
September 12-15 2025
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