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Consumer Research - Devices, Media and Usage Spotlight Service

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Amplify your reach with expert insights on consumer dynamics worldwide. Understand the interplay across device ownership, media preferences, and consumption habits, with our in-depth customer surveys and visualization tools for key markets. This premium service provides access to our Connected Devices Databases, providing detailed installed base data across 70+ countries.A dedicated Gamers visualization tool within this service is now available.

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Consumer Research Visualizations
Annual

Last Updated: 03 Jun 2025

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Addressable Consumer Devices Review
Annual

Last Updated: 14 Aug 2024

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Consumer Research – International FAST Visualization

This dashboard investigates how users of FAST video services engage with their content: which services they use, which devices they have, and their sentiment toward advertising and other media.

Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.

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International Video Subscriber Churn Visualization

Highly granular interactive dashboard focusing on the reasons behind churn by service and where consumers go following their departure from a given service. Splits by service, country, and demographic group.

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Consumer Research - Devices Media and Usage Database

Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, gaming and sports, and other services.

 

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Consumer Research - Usage Visualization

This dashboard includes responses to inquiries about service usage habits across devices, their impact on various quality measures and user experience ratings, and mobile video usage behaviors.

Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.

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Consumer Research - Gamers Visualization

Identifies mobile, PC, and console gamers by market and device type. Analyzes device usage habits, including device access and overlaps by brand, location of use, and primary TV connections. Offers a view of digital gaming services usage.

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Connected Devices Databases - Core Connected Devices

This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on nine connected devices by type and by operating system. The device types include Smart TV, PC, smartphone, and more.

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The analyst team
Max Signorelli

Principal Analyst, Media & Entertainment

Max Signorelli
David Tett

Principal Analyst, Addressable Consumer Devices

David Tett
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