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Go-to-Market Insights & Advisory

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We focus on understanding enterprise IT buyers' pain points and purchase plans. We help you develop better strategies, clearly articulate how you solve buyers’ problems, improve campaign execution and deliver better business outcomes.

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Critical buyer insights specific to your business to inform strategy development, product roadmaps, routes to market, messaging and positioning differentiation, content development, and more.

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Technical & Economic Validations

Independent confirmation that your solution delivers on your differentiated technical and financial claims, which helps to shorten sales cycles by giving buyers the confidence to recommend an investment.

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Custom Content

Rigorous and vendor-neutral buyer focused content to educate prospects and help build preference for your solutions as a market leader, grounded in analyst expertise and research-based insights, supporting each stage of go-to-market execution in buyer driven formats.

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The Analyst Team
Jon Brown

Senior Analyst, Data Protection, Ops & Sustainability

Jon Brown
Stephen Catanzano

Senior Analyst, Data Management

Stephen Catanzano
Jim Frey

Principal Analyst, Networking

Jim Frey
John Grady

Principal Analyst, Cybersecurity

John Grady
Dave Gruber

Principal Analyst, Cybersecurity

Dave Gruber
Gabe Knuth

Principal Analyst, End-user Computing & User Protection

Gabe Knuth
Mike Leone

Practice Director, Data Management, Analytics & AI

Mike Leone
Melinda Marks

Practice Director, Cybersecurity

Melinda Marks
Simon Robinson

Principal Analyst, Storage & Converged Infrastructure

Simon Robinson
Tyler Shields

Principal Analyst, Risk & Vulnerability Management

Tyler Shields
Scott Sinclair

Practice Director, Infrastructure, Cloud & DevOps

Scott Sinclair
Todd Thiemann

Principal Analyst, IAM & Data Security

Todd Thiemann
Torsten Volk

Principal Analyst, Application Modernization

Torsten Volk
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