Latest Insights

AI in Manufacturing East vs West

APAC leads AI manufacturing adoption, despite European technology dominance. This East-West divide is shaping the market. In our new video, Omdia analysts Anna and LJ explore this paradox and what it means for the industry.

Telco loyalty programs: Are they worth it?

Our global survey of 20,000 consumers reveals a surprising disconnect: 63% of customers say loyalty programs influence their mobile plan choice, yet 64% don't actually use them. In this analysis, Omdia experts Nicole McCormick and Pal Karlsen explore what's causing this gap and what telcos can do about it.

The convergence of data and identity security

Our latest Omdia Decision Maker Survey of 1,000 IT leaders highlights critical security gaps, revealing that only 11% of organizations can account for 100% of their data amid the rapid deployment of AI. Watch the new video with Omdia analysts Adam Strange and Don Tait as they explore the findings.

How AI is transforming everyday work?

In our latest Omdia Trend Watch, Principal Analyst Adam Holtby and Analyst Prachi Nema break down two key areas where AI is already delivering significant impact.Watch the full episode to see the data and trends behind AI's redefinition of productivity and the employee experience.

Semiconductor innovation in robotics

Driven by labor shortages and rising wages, the adoption of humanoid robots on factory floors is accelerating - a transformation enabled by critical semiconductor advancements. Watch our experts, Joanne Goh and Saloni Gankar, discuss how AI-driven chips and mechanical innovations are creating smarter, more adaptable factories.

FWA and FTTP - Complimentary or Competition

Are Fixed Wireless Access (FWA) and Fiber competitors or collaborators in the race for superior connectivity? Watch the full discussion between our experts, Jamie and Garinder, to learn how these two technologies are co-existing to redefine the future of broadband.

The rise of the second-hand smartphone market

With flagship prices soaring past $1,000, the second-hand smartphone market is emerging as a major growth engine. Our consumer analysts report that refurbished phones, typically 37% cheaper, are giving more consumers access to premium features. Discover why?

Securing critical infrastructure from cyber attacks

In our latest video analysis, Omdia experts Hollie Hennessy and Jon Ong reveal why 40% of organizations are turning to fully managed security services to safeguard their operational technology.

Assessing the health of the global IT channel

With profit outlook flat or down for many, our annual survey of over 1,000 partners reveals where the real growth opportunities lie. In our latest analysis, Chief Analyst Alastair Edwards breaks down findings from partners across the Americas, EMEA, and APAC. The results show a market navigating significant pressures and potential.

TV trends AI Engagement Partnerships

In our latest Omdia Trend Watch video, our experts Paul Erickson and Matthew Bailey explore the key takeaways from the influential event. Discover 4 key trends reshaping the TV and video landscape.

Strategies to win in Europe's smartphone market

Opportunities still exist in Europe’s smartphone market, but the playbook is changing. With the top 5 vendors holding a record 87% share, growth now comes from winning replacement buyers, building trust, and capturing loyalty beyond specs. In this edition of Omdia Trend Watch, Runar B. and Aaron W. share strategies for success.

Handheld gaming and peripherals

The handheld gaming landscape is expanding beyond consoles. In our latest Trend Watch, Omdia's Dom Tait and James McWhirter analyze the significant growth opportunities for the PC gaming handheld category and peripherals market.

Managed Service Provider Transformation

Mastering the telco partner co-opetition

In our latest Omdia Trend Watch video, analysts Dario Talmesio and Devan Adams explore how operators must navigate this complex dynamic to drive innovation and create value.

Securing developer use of AI

AI's influence in the APAC channel

Artificial intelligence is creating a major shift for MSPs, resellers, and distributors, but not every partner is prepared for the change. The pressure to evolve is mounting as the gap widens between the leaders and the laggards.

eSIM strategies that work

In our latest Trend Watch episode, Omdia experts Dario Talmesio and Runar Bjorhvde analyze the critical trends shaping the eSIM landscape.

Telco 2026 Monetization, Optimization, Investment

What will shape the telecom industry in 2026? Research Director Dario Talmesio explores the critical focus areas shaping the telecom industry in 2026.

Semiconductors: Powering the AI revolution

In the latest Omdia Trend Watch video, Callum Middleton examines how advanced semiconductors are becoming mission-critical technologies for AI infrastructure.

The Telco Evolution to TechCo

Sustainability trends in the channel: 2025

In our latest Trend Watch episode, Sustainability Senior Analyst Ben Caddy explores Omdia’s Sustainable Ecosystem Survey 2025 results.

AI and cybersecurity: Where do humans fit in?

Telecom AI reality check

In this Omdia Trend Watch discussion, Roz Roseboro, Senior Principal Analyst, and James Crawshaw, Practice Leader, examine the most promising AI applications for telecom and what separates the leaders from the laggards.

Manufacturing supply networks across borders

In this Trend Watch episode, Omdia Senior Research Director Mark Watson and Senior Research Manager Joanne Goh break down the forces reshaping industrial supply networks.

The Rise of China GenAI

Made-in-India smartphones surge in the US amid tariff risks

In this Trend Watch episode, Principal Analyst Sanyam Chaurasia and Senior Analyst Runar Bjørhovde explore the drivers behind this shift, from Apple's aggressive expansion in India to changing strategies among Android vendors.

EV battery investment wave

Top 100 Business SaaS Ecosystems

SaaS for energy and buildings

Omdia Smart Buildings and Energy Infrastructure Senior Director Thomas Lynch, Research Manager Ivy Sun and Senior Analyst Stephanie Wu break down how cloud-native platforms are replacing siloed, hardware-intensive solutions across two complex sectors.

AI as a differentiator in smartphones

In this Trend Watch episode, Smartphone Research Manager Le Xuan Chiew and Senior Analyst Runar Bjorhovde explore how AI is evolving from a standalone feature into a core part of the smartphone experience.

The AI Opportunity: US Federal and GSIs

Channel Practice Leader, Peter Bryant and Research Manager Noah Dantes, break down the changing landscape for GSIs and highlight new opportunities emerging in the US Federal market.

Agentic AI Cybersecurity Risk

Trends shaping critical communications

In this short episode, Omdia Senior Principal Analyst Ildefonso De La Cruz Morales and Principal Analyst Paul Bremner outline the three key trends shaping the future of mission-critical systems.

The changing landscape of PC supply chains

PC Research Director Ishan Dutt and Principal Analyst Ben Yeh unpack how global policy shifts and regional opportunities are redefining the PC market landscape.

Key developments in the Indian smartphone and PC market

India’s consumer tech market is navigating macroeconomic headwinds, shifting demand patterns, and a move towards smarter, more integrated device strategies.

Software-defined cost advantage

What do the future of cars and factories have in common? Both are undergoing a fundamental shift toward software-defined architectures, streamlining systems, lowering costs, and unlocking long-term value.

Displays: Trends, tariffs, tomorrow

Practice Leader YS Chung and Chief Analyst Deborah Yang dive into the current state of the large display market, covering near-term supply tensions and long-term technology shifts.

PC market challenges to opportunities

With Windows 10 support ending in October 2025, PC Research Director Ishan Dutt and Research Manager Kieren Jessop outline how vendors and partners can simplify the experience and clearly demonstrate ROI.

Video games growth drivers

2025 is a pivotal year for gaming, and Omdia’s Games Research Director Dom Tait and Senior Principal Analyst George Jijiashvili explain why.

Cybersecurity opportunities

Chief Analyst Matthew Ball and Principal Analyst Hollie Hennessy break down the key shifts defining the future of cybersecurity.

Are telcos the new critical comms lifeline?

Senior Principal Analyst Ildefonso de la Cruz and Principal Analyst Pablo Tomasi explore how telcos can evolve from bandwidth providers into mission-critical partners through technologies like 5G, edge computing, and network slicing.

Driving the software-defined vehicle market

Senior Research Director Edward Wilford and Senior Principal Analyst Maite Bezerra unpack how software is redefining the century-old automotive industry.