Hyperscaler Cloud Marketplace Predictions

Hyperscaler Cloud Marketplace Playbook: Navigating the $163 Billion Opportunity by 2030

The hyperscaler cloud marketplace ecosystem is experiencing unprecedented growth, with enterprise software sales projected to surge from $30 billion in 2024 to $163 billion by 2030—representing a compelling 29.1% five-year CAGR. This explosive expansion presents both significant opportunities and complex challenges for technology vendors, channel partners, and enterprises.

The Hidden Growth Engine: Channel Partners

Omdia research reveals that channel partners will drive 59% of marketplace spend by 2030, fundamentally changing how cloud marketplaces operate. Meanwhile, regions outside North America are accelerating rapidly, with Latin America leading at 37.9% CAGR.

Our detailed analysis provides actionable insights for navigating this complex landscape:

• Strategic frameworks for marketplace entry and expansion
• Channel partner optimization strategies for maximum RO
• Technology-specific growth opportunities across all major categories
• Regional market penetration tactics for global expansion
• AI and cybersecurity go-to-market strategies

Ready to Capture Your Share?

The hyperscaler cloud marketplace represents one of the most significant growth opportunities in enterprise technology today. Download our comprehensive playbook to discover the strategies, insights, and tactical guidance needed to succeed in this rapidly evolving $163 billion landscape.