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Consumer Services

Stay ahead of shifting consumer expectations and competitive dynamics in global telecom markets. Omdia’s research helps service providers unlock new revenue from 5G, broadband, digital services, and the connected home. Our expert analysts track pricing innovation, bundling strategies, digital retail models, and consumer IoT adoption. With deep market forecasts, consumer surveys, and strategic insights, we equip telcos to design offerings that meet real customer needs and drive long-term value.

Solutions in focus

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Consumer 5G and Broadband Monetization Intelligence Service

Elevate telco operators' 5G and broadband strategies with comprehensive intelligence on monetization opportunities, consumer priorities, and willingness to pay. Service providers and Tier 1 carriers gain access to 5-year forecasts, in-depth pricing analysis, market trackers, and personalization insights—all supported by our expert analysts who provide regional commentary and prompt responses through our "Ask An Analyst" service.

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digital consumer

Digital Consumer Operator Strategy Intelligence Service

We help you develop successful strategies for digital retail services with a quantitative assessment of the market. Identify opportunities across telco media, smart home and consumer IoT, and commerce. Leverage data tools, market trackers, forecasts, case studies, and in-depth strategic reports.

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The Analyst Team
Michael Philpott

Senior Research Director, Service Provider Consumer & Markets

Michael Philpott
Alzbeta Fellenbaum

Practice Leader, Service Provider - Consumer

Alzbeta Fellenbaum
Nicole McCormick

Analyst, Digital Consumer Services, APAC

Nicole McCormick
Mariana Zamoszczyk

Principal Analyst, Digital Consumer Operator Strategy Services

Mariana Zamoszczyk
Kristin Paulin

Principal Analyst, North American Markets

Kristin Paulin
Pål Karlsen

Senior Analyst, Emerging Consumer Services

Pål Karlsen
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Analyst directory

Meet our team of market leading analysts across the full spectrum of the technology industry. 

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Leverage unique access to market leading analysts and profit from their deep industry expertise during tailored Ask An Analyst sessions included in your subscription.

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Ready for what comes next?

When we partner together, we can move your business forward, and with it, the entire industry.

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Meet Omdia at Network X 2025

Omdia telecoms experts will attending Network X this October. The event will bring together telecom network infrastructure professionals, non-profits, as well as industry bodies to discuss redefining networks for telco transformation.

Upcoming
October 14-16 2025
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