Our insights are grounded in real conversations with channel partners and enriched by robust data points, including contributions from our channel community, Candefero. With the largest and most experienced global Channels and Partner Ecosystem analyst team, spanning APAC, EMEA, and North America, Omdia is uniquely positioned to help you identify and define your greatest opportunities.
Through the Candefero partner community platform, we deliver valuable insights into the skills, trends, needs and opinions within the partner ecosystem, helping to highlight existing expertise and identify areas for growth. We ensure our actionable analyses can help our customers drive better channel management, partner programs, and internal strategic planning, from top-level to deep-dive insights.
Channels Analysis APAC
Omdia delivers regional insight into the Asia Pacific channel landscape, helping vendors understand local partner dynamics, growth opportunities, and market-specific strategies. Our analysis covers local developments, distributor trends, and the evolving role of partners across diverse economies.
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Channels Analysis EMEA
Omdia provides in-depth visibility into the EMEA partner ecosystem, including distributor and reseller trends, vendor-channel alignment, and regional market shifts. We support vendors in tailoring strategies across mature and emerging markets, from Western Europe to the Middle East and Africa.
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Channels Analysis North America
Omdia offers trusted insight into the North American IT channel, tracking partner business models, GTM changes, and vendor-distributor engagement. Our research supports clients in growing in a mature, rapidly transforming partner landscape shaped by services, marketplaces, and AI.
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GSI Analysis
The Global Systems Integrator (GSI) service brings analysis of the deeply complex organizational structures and go-to-market approaches of the world’s largest technology services firms. It aims to help vendor partner leaders to best navigate their relationships and approaches with the GSI and the emerging regional SI community to drive enterprise customer value through market sizing, organizational mapping and in-depth research reports.
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MSP Analysis
Omdia provides deep market intelligence across the global managed services landscape, delivering data-driven insight into RMM, PSA, and cybersecurity service trends. We help clients grow recurring revenue, benchmark performance, and seize emerging opportunities in AI-powered service delivery.
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Managed Security Services Intelligence Service
Enhance your cybersecurity strategies with comprehensive insights identifying market opportunities, aligning services with enterprise security concerns, and maximizing security function value. Our market reports, buyer insights, analyst briefings, and expert consultation deliver actionable intelligence on evolving threats, regulatory changes, and talent shortages driving managed security services adoption.
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Partner Program Analysis
Enhance channel partner strategies with actionable insights and best practices to drive higher ROI. Supported by our global team of channel analysts, the Partner Program Analysis helps vendors optimize partner incentives, streamline co-selling processes, and gain a competitive edge through expert analysis and quarterly updates.
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Cloud Ecosystems
Omdia delivers detailed insight into global cloud infrastructure and software ecosystems, helping clients assess performance, partner strategies, and growth opportunities across hyperscalers and SaaS. With consistent data across four regions, we equip vendors with the intelligence to optimize investment, track market dynamics, and stay ahead of AI-driven cloud developments.
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Cybersecurity Ecosystems
Market intelligence and insight on the global cybersecurity ecosystem across platforms, vendors, and partner models, blending market data with expert insight. We help clients understand consolidation, partner success factors, and go-to-market shifts across six critical security segments.
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Sustainable Ecosystems
Omdia equips clients to embed sustainability into their partner ecosystems with actionable insights, industry benchmarks, and best practices. Our research supports vendors and partners in aligning ESG goals with long-term growth and channel impact.
Learn MoreBarcelona, Spain
The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management. They aim to bring together the IT channel to network and discuss the industry's latest news and topics. Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendors to educate the channel.
Scottsdale, Arizona
The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics. Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendors to educate the channel.
The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics. Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendors to educate the channel.
Insights to help you assess the marketplace
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Global smartphone market trends for 2026
In 2026, the global smartphone market is entering a new phase defined by cost pressure and value creation. Rising memory prices and AI data center demand are reshaping the industry's economics. In this Trend Watch, Amber Liu analyzes how vendors are navigating these changes through financing models, AI differentiation, and ecosystem strategies. Find out now.
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Too Many Security Tools? Unified SASE and the Push for Convergence
Are cybersecurity and IT teams reaching a breaking point with too many siloed technologies? Unified SASE is driving a revolution in network and security convergence. In this analysis, Jim Frey and John Grady explore how organizations are tackling this challenge and why SASE is the catalyst for transformation. Watch the video to understand.
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Cybersecurity risks and AI agents
88% of organizations are already piloting agentic AI as tools evolve from simple chat interfaces into autonomous actors. Omdia analysts Tyler and Todd explore the critical security challenges of this transition.
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The Future of Fiber in the UK and Brazil
The fiber broadband landscapes in the UK and Brazil are undergoing a significant transformation driven by competition, consolidation and the race for national coverage. Omdia analysts Ari Lopes and William Thompson-Hare explore key developments.
Watch Now Cinema and Streaming: Competitors or Collaborators?
David Hancock analyzes how these 2 formats have evolved from competitors into collaborators. This Omdia Trend Watch video examines the symbiotic growth between theaters and digital platforms. Discover key takeaways and more insights.
Watch Now The New Power Shift in Automotive Displays
NVIDIA's "Tier 1 Supplier of the Year" award at Auto Tech 2025 signals a seismic shift in the automotive display market. Semiconductor firms are now bypassing traditional suppliers to engage directly with OEMs. In our new video, Omdia analysts Edward Wilford and Stacy Wu explain this evolving supply chain dynamics.
Watch Now The Future of Energy: Smart Buildings, EV Charging and Vehicle-to-Grid
Buildings are evolving from simple automation to intelligent energy hubs. With over 170 million connected devices already reshaping building management, AI and software are transforming energy infrastructure. Omdia analysts Ivy Sun and Stephanie Wu explore key developments.
Watch Now Major shifts in the MSSP market
Three major shifts are redefining the MSSP market right now. Driven by macroeconomic pressure, geopolitical conflict, and rapid AI adoption, customers are demanding more from their security partners. Discover what stands out?
Watch Now Key factors defining the telecom industry in 2026
Financial recovery, regulatory changes, and technology development are creating new opportunities for the telecom industry. Watch our expert analysis to understand how these trends are impacting the industry.
Watch Now AI Glasses to exceed 10 million units by 2026
Global AI glasses shipments are forecast to exceed 10 million units by 2026. Ambient AI is now moving from concept to everyday life. Connected Life Research Director Jason Low shares our new forecast analysis for the implications for product, partnerships, and go-to-market in this trend watch. Watch now!
Watch Now How AI is Reshaping the $1.3 Trillion Telco Market?
How can service providers break the 2% growth ceiling in the $1.3 trillion global telco consumer market and unlock new revenue? In our latest Omdia analysis, Michael Philpott and Alzbeta dive deep into the strategies that can transform telco growth in an increasingly saturated market.
Watch Now How AI is transforming the music industry
AI is reshaping the music industry, for better or worse. From generating new songs to sparking major copyright battles with platforms like Udio and Suno, the technology is challenging how music is made and monetized. Watch the full analysis now.
Watch Now AI in Manufacturing East vs West
APAC leads AI manufacturing adoption, despite European technology dominance. This East-West divide is shaping the market. In our new video, Omdia analysts Anna and LJ explore this paradox and what it means for the industry.
Watch Now Telco loyalty programs: Are they worth it?
Our global survey of 20,000 consumers reveals a surprising disconnect: 63% of customers say loyalty programs influence their mobile plan choice, yet 64% don't actually use them. In this analysis, Omdia experts Nicole McCormick and Pal Karlsen explore what's causing this gap and what telcos can do about it.
Watch Now The convergence of data and identity security
Our latest Omdia Decision Maker Survey of 1,000 IT leaders highlights critical security gaps, revealing that only 11% of organizations can account for 100% of their data amid the rapid deployment of AI. Watch the new video with Omdia analysts Adam Strange and Don Tait as they explore the findings.
How AI is transforming everyday work?
In our latest Omdia Trend Watch, Principal Analyst Adam Holtby and Analyst Prachi Nema break down two key areas where AI is already delivering significant impact.Watch the full episode to see the data and trends behind AI's redefinition of productivity and the employee experience.
Watch Now Semiconductor innovation in robotics
Driven by labor shortages and rising wages, the adoption of humanoid robots on factory floors is accelerating - a transformation enabled by critical semiconductor advancements. Watch our experts, Joanne Goh and Saloni Gankar, discuss how AI-driven chips and mechanical innovations are creating smarter, more adaptable factories.
Watch Now FWA and FTTP - Complimentary or Competition
Are Fixed Wireless Access (FWA) and Fiber competitors or collaborators in the race for superior connectivity? Watch the full discussion between our experts, Jamie and Garinder, to learn how these two technologies are co-existing to redefine the future of broadband.
Watch Now The rise of the second-hand smartphone market
With flagship prices soaring past $1,000, the second-hand smartphone market is emerging as a major growth engine. Our consumer analysts report that refurbished phones, typically 37% cheaper, are giving more consumers access to premium features. Discover why?
Watch Now Securing critical infrastructure from cyber attacks
In our latest video analysis, Omdia experts Hollie Hennessy and Jon Ong reveal why 40% of organizations are turning to fully managed security services to safeguard their operational technology.
Watch Now Assessing the health of the global IT channel
With profit outlook flat or down for many, our annual survey of over 1,000 partners reveals where the real growth opportunities lie. In our latest analysis, Chief Analyst Alastair Edwards breaks down findings from partners across the Americas, EMEA, and APAC. The results show a market navigating significant pressures and potential.
Watch Now TV trends AI Engagement Partnerships
In our latest Omdia Trend Watch video, our experts Paul Erickson and Matthew Bailey explore the key takeaways from the influential event. Discover 4 key trends reshaping the TV and video landscape.
Watch Now Strategies to win in Europe's smartphone market
Opportunities still exist in Europe’s smartphone market, but the playbook is changing. With the top 5 vendors holding a record 87% share, growth now comes from winning replacement buyers, building trust, and capturing loyalty beyond specs. In this edition of Omdia Trend Watch, Runar B. and Aaron W. share strategies for success.
Watch Now Handheld gaming and peripherals
The handheld gaming landscape is expanding beyond consoles. In our latest Trend Watch, Omdia's Dom Tait and James McWhirter analyze the significant growth opportunities for the PC gaming handheld category and peripherals market.
Watch Now Managed Service Provider Transformation
Mastering the telco partner co-opetition
In our latest Omdia Trend Watch video, analysts Dario Talmesio and Devan Adams explore how operators must navigate this complex dynamic to drive innovation and create value.
Watch Now Securing developer use of AI
AI's influence in the APAC channel
Artificial intelligence is creating a major shift for MSPs, resellers, and distributors, but not every partner is prepared for the change. The pressure to evolve is mounting as the gap widens between the leaders and the laggards.
Watch Now eSIM strategies that work
In our latest Trend Watch episode, Omdia experts Dario Talmesio and Runar Bjorhvde analyze the critical trends shaping the eSIM landscape.
Watch Now Telco 2026 Monetization, Optimization, Investment
What will shape the telecom industry in 2026? Research Director Dario Talmesio explores the critical focus areas shaping the telecom industry in 2026.
Watch Now Semiconductors: Powering the AI revolution
In the latest Omdia Trend Watch video, Callum Middleton examines how advanced semiconductors are becoming mission-critical technologies for AI infrastructure.
The Telco Evolution to TechCo
Sustainability trends in the channel: 2025
In our latest Trend Watch episode, Sustainability Senior Analyst Ben Caddy explores Omdia’s Sustainable Ecosystem Survey 2025 results.
Watch Now AI and cybersecurity: Where do humans fit in?
Telecom AI reality check
In this Omdia Trend Watch discussion, Roz Roseboro, Senior Principal Analyst, and James Crawshaw, Practice Leader, examine the most promising AI applications for telecom and what separates the leaders from the laggards.
Watch Now Manufacturing supply networks across borders
In this Trend Watch episode, Omdia Senior Research Director Mark Watson and Senior Research Manager Joanne Goh break down the forces reshaping industrial supply networks.
Watch Now The Rise of China GenAI
Made-in-India smartphones surge in the US amid tariff risks
In this Trend Watch episode, Principal Analyst Sanyam Chaurasia and Senior Analyst Runar Bjørhovde explore the drivers behind this shift, from Apple's aggressive expansion in India to changing strategies among Android vendors.
Watch Now EV battery investment wave
Top 100 Business SaaS Ecosystems
SaaS for energy and buildings
Omdia Smart Buildings and Energy Infrastructure Senior Director Thomas Lynch, Research Manager Ivy Sun and Senior Analyst Stephanie Wu break down how cloud-native platforms are replacing siloed, hardware-intensive solutions across two complex sectors.
Watch Now AI as a differentiator in smartphones
In this Trend Watch episode, Smartphone Research Manager Le Xuan Chiew and Senior Analyst Runar Bjorhovde explore how AI is evolving from a standalone feature into a core part of the smartphone experience.
Watch Now The AI Opportunity: US Federal and GSIs
Channel Practice Leader, Peter Bryant and Research Manager Noah Dantes, break down the changing landscape for GSIs and highlight new opportunities emerging in the US Federal market.
Watch Now Agentic AI Cybersecurity Risk
Trends shaping critical communications
In this short episode, Omdia Senior Principal Analyst Ildefonso De La Cruz Morales and Principal Analyst Paul Bremner outline the three key trends shaping the future of mission-critical systems.
Watch Now The changing landscape of PC supply chains
PC Research Director Ishan Dutt and Principal Analyst Ben Yeh unpack how global policy shifts and regional opportunities are redefining the PC market landscape.
Watch Now Key developments in the Indian smartphone and PC market
India’s consumer tech market is navigating macroeconomic headwinds, shifting demand patterns, and a move towards smarter, more integrated device strategies.
Watch Now Software-defined cost advantage
What do the future of cars and factories have in common? Both are undergoing a fundamental shift toward software-defined architectures, streamlining systems, lowering costs, and unlocking long-term value.
Watch Now Displays: Trends, tariffs, tomorrow
Practice Leader YS Chung and Chief Analyst Deborah Yang dive into the current state of the large display market, covering near-term supply tensions and long-term technology shifts.
Watch Now PC market challenges to opportunities
With Windows 10 support ending in October 2025, PC Research Director Ishan Dutt and Research Manager Kieren Jessop outline how vendors and partners can simplify the experience and clearly demonstrate ROI.
Watch Now Video games growth drivers
2025 is a pivotal year for gaming, and Omdia’s Games Research Director Dom Tait and Senior Principal Analyst George Jijiashvili explain why.
Watch Now Cybersecurity opportunities
Chief Analyst Matthew Ball and Principal Analyst Hollie Hennessy break down the key shifts defining the future of cybersecurity.
Watch Now Are telcos the new critical comms lifeline?
Senior Principal Analyst Ildefonso de la Cruz and Principal Analyst Pablo Tomasi explore how telcos can evolve from bandwidth providers into mission-critical partners through technologies like 5G, edge computing, and network slicing.
Watch Now Driving the software-defined vehicle market
Senior Research Director Edward Wilford and Senior Principal Analyst Maite Bezerra unpack how software is redefining the century-old automotive industry.
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