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Channel

Omdia, now joined by Canalys, is the global leader in channel ecosystem intelligence, bringing clarity as the world’s top tech vendors grow through their partners. Backed by decades of specialist expertise, we help vendors power partner engagements, increase channel performance, and drive measurable outcomes.

Channel Flywheel

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Canalys and Omdia joined forces, creating the largest global, diverse partner analyst team. Our portfolio of channels analysis services is primarily aimed at professionals working within the technology channel ecosystem. Our services offer systematic quantitative and qualitative research on market trends, ecosystem developments, and overall channel performance. Clients benefit from insights on market trends, channel strategies, partner ecosystems, and technology adoption to help make informed business decisions.

Through the Candefero partner community platform, we deliver valuable insights into the skills and capabilities within the partner ecosystem, helping to highlight existing expertise and identify areas for growth.

We use strategic methodologies and digital tools, with precise insights and execution models, to deliver results for channel partners. We ensure our actionable analyses can help customers drive better channel management, partner programs, and internal strategic planning, from top-level to deep-dive insights.

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Featured Canalys research

Now and next for hyperscaler marketplaces
The explosive growth of hyperscaler marketplaces as a route to market for software and SaaS companies, led by AWS Marketplace, Microsoft Azure Marketplace and Google Cloud Marketplace, is reshaping enterprise procurement behavior, vendor go-to-market strategies and channel models.

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Now and next for cybersecurity managed services
The cybersecurity managed services market was worth US$70 billion in 2023, and is forecast to grow 15% in 2024, according to the latest Canalys estimates. Total cybersecurity services, including consulting and support services, are forecast to grow 13% to US$163 billion in 2024

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SaaS businesses are unlocking growth through diversified partner ecosystems
The market of SaaS applications (excluding infrastructure software) is expected to grow from US$215 billion in 2023 to US$278 billion in 2024, representing nearly 30% growth year-on-year, and five-times the growth of the overall ICT sector.

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Channel consulting services

No matter where you are in your channel and partner journey, our channel consulting services can help you define, build, and deliver strategic programs to drive your channel growth and partner success. For more information or to book an introductory call, contact Debbie Kane.

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Ready for what comes next?

When we partner together, we can move your business forward, and with it, the entire industry.

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The Business SaaS 100: How Partner Ecosystems are Reshaping the $420B Business SaaS Market

Join partner experts Lisa Lawson, Principal Analyst and Jay McBain, Chief Analyst in this 30 minute webinar, as they reveal insights from their recent report of the Business SaaS landscape, including the evolution of partner ecosystem strategies driving market transformation, how top performers are achieving the "revenue multiplier effect", success patterns from the Business SaaS 100 leaders you can implement immediately and practical benchmarking tools to evaluate your current partnering strategies.

Upcoming
August 06-31 2025
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Canalys Forums - EMEA

The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics.Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendorsto educate the channel.

Upcoming
October 07-09 2025
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Canalys Forums - AMERICAS

The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics.Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendorsto educate the channel.

Upcoming
October 21-23 2025
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Canalys Forums - APAC

The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics.Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendorsto educate the channel.

Upcoming
December 02-04 2025
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Upcoming Events & Webinars
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