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Sharon Hiu

Principal Analyst

Singapore

Sharon heads the global partner program analysis service, bringing together channel expertise and extensive partner program experience. She advises leading technology vendors on optimizing global channel programs, identifying emerging trends, and implementing best-practice go-to-market strategies. She regularly engages with senior leadership teams and provides in-depth feedback on vendors’ global partner initiatives.

Her work blends deep market research with actionable strategic insights, underpinned by strong relationships with partner program stakeholders, distributors, and channel partners. Sharon’s work at Canalys, now part of Omdia, includes driving expanded research coverage, delivering impactful market analysis, and contributing to global thought leadership on partner programs.

With early career experience at Gallup and Asia Insight, Sharon developed a highly analytical, detail-oriented, and collaborative approach—blending data-driven insights with pragmatic market understanding. She holds a bachelor’s degree in communication studies from the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore, and is fluent in English and Mandarin.

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Sharon Hiu

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