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Sheena Wee

Principal Analyst

Singapore

Sheena Wee is a principal analyst at Canalys (now part of Omdia), specializing in partner ecosystems, channel transformation, and go-to-market strategies across APAC. She helps technology vendors align partner programs with market realities by translating channel sentiment into actionable insights for strategic planning and regional growth. 

Sheena began working in the channel and technology space in 2018 and rejoined Canalys in 2025 after leading IDC’s channels and ecosystem strategies research in APAC. Her expertise spans GTM strategies, ecosystem evolution, and partner-led growth. She is a regular keynote speaker at regional partner events and advisory councils, known for bringing partner realities into strategic boardroom conversations. Prior to becoming an analyst, she held roles in telco product marketing and innovation advisory at Deloitte Southeast Asia.

She holds a master’s degree in IP and Innovation Management from SUSS and a bachelor’s degree in chemistry from NTU. She is fluent in English, Mandarin, and Malay.





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