Alastair Edwards

Chief Analyst

Alastair Edwards is a chief analyst providing clients with expert advice and thought leadership on channel ecosystem strategies through the company’s industry-leading channels analysis service.

Over the last two decades he has worked with many of the largest global technology vendors, supporting the development of their go-to-market models for hardware, software, cloud, and services. His expertise spans all areas of the channel, and most recently his research has focused on cloud marketplaces, the changing role of partners in as-a-service models, and distributor transformation. He contributes to many of Canalys’ strategic consulting projects and is a regular presenter at industry events around the world.

Prior to joining Canalys, now part of Omdia, in 2004, Alastair was the editor of pan-EMEA channel news service, IT Europa. He grew up and was educated in Scotland, and started his career in local journalism, before moving into the IT industry in 1998. Alastair holds an honors degree in politics from the University of Exeter.