The Middle East and Africa (MEA) consumer market is evolving rapidly, transitioning from hardware-led growth to service-driven economies. This transformation is unlocking new opportunities across devices, gaming, and media.
Omdia’s Special Report – Rethinking Growth Across the MEA’s Consumer Tech Market provides in-depth insights into:
- The rise of premiumization and ecosystem-led growth in GCC markets
- The booming esports and gaming ecosystem, led by Saudi Arabia and the UAE
- How media and entertainment are shifting from viewership to monetization
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