Omdia is part of Informa TechTarget

This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.

Connecting you with research that matters

Trending topics
Close

Become a client

If you’re interested in becoming an Omdia client and gaining access to world-class technology research, or just want more information on our products, share your details below and our team will be in touch.

Navy background image

Economic & Technical Validations

 

Independent confirmation that your solution delivers on your marketing claims—to shorten sales cycles and give buyers the confidence to recommend an investment

Independent Data-driven Assessments

Buying teams must know exactly how your solution will deliver on their needs and your promises. Our economic and technical validations leverage our deep understanding of buyer challenges to give prospects an independent perspective and clarity about your solution, helping them justify moving forward with a purchase.

Tools to Increase Sales Velocity

Independent validation from a trusted source gives buyers the insights they need to move you to the top of their short list and advance to the deal-closing stage. Our Economic and Technical Validations also provide the building blocks for interactive self-assessment tools, like ROI and TCO calculators, that help buyers anticipate the potential benefits they will realize from your solution and accelerate a purchase decision.

Enterprise Strategy Group has now joined Omdia to bring you unrivalled insights and cutting-edge technology research

Credible, Trusted Marketing Content

Buyers prefer marketing content from a trusted, independent brand to help them get down to the “facts” and make better business decisions. Enterprise Strategy Group validations are a trusted resource for buyers, most of whom spend the bulk of their research time not talking to your sales team.

Informs Business & Technical DMs

Our Economic and Technical Validations highlight your solution’s differentiation and why it matters to a prospect’s business, helping both business and technical decision-makers better understand the reasons to buy from you—resulting in greater campaign effectiveness and conversion rates.

Content Extensions to Increase Reach

Extend our reach by leveraging our experts to create additional content assets, such as animated videos, expert webinars, executive summaries, and interactive self-assessment tools and calculators, to attract a wide range of prospects and move them through your funnel.

analysts having a conversation Ready for what comes next image
Ready for what comes next?

When we partner together, we can move your business forward, and with it, the entire industry.

Get in Touch

/Automotive/Wards Intelligence/Images/WardsIntelligence_Horizontal_BW

Printed By