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Economic & Technical Validations

 

Independent confirmation that your solution delivers on your marketing claims—to shorten sales cycles and give buyers the confidence to recommend an investment

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Independent Data-driven Assessments

Buying teams must know exactly how your solution will deliver on their needs and your promises. Our economic and technical validations leverage our deep understanding of buyer challenges to give prospects an independent perspective and clarity about your solution, helping them justify moving forward with a purchase.

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Tools to Increase Sales Velocity

Independent validation from a trusted source gives buyers the insights they need to move you to the top of their short list and advance to the deal-closing stage. Our Economic and Technical Validations also provide the building blocks for interactive self-assessment tools, like ROI and TCO calculators, that help buyers anticipate the potential benefits they will realize from your solution and accelerate a purchase decision.

Enterprise Strategy Group has now joined Omdia to bring you unrivalled insights and cutting-edge technology research

Credible, Trusted Marketing Content

Buyers prefer marketing content from a trusted, independent brand to help them get down to the “facts” and make better business decisions. Enterprise Strategy Group validations are a trusted resource for buyers, most of whom spend the bulk of their research time not talking to your sales team.

Informs Business & Technical DMs

Our Economic and Technical Validations highlight your solution’s differentiation and why it matters to a prospect’s business, helping both business and technical decision-makers better understand the reasons to buy from you—resulting in greater campaign effectiveness and conversion rates.

Content Extensions to Increase Reach

Extend our reach by leveraging our experts to create additional content assets, such as animated videos, expert webinars, executive summaries, and interactive self-assessment tools and calculators, to attract a wide range of prospects and move them through your funnel.

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Ready for what comes next?

When we partner together, we can move your business forward, and with it, the entire industry.

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