This report explores the results around subscription preferences including hybrid models from Omdia’s Consumer Research latest (April 2025) survey iteration. It covers 10 markets across four regions.
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Hybrid Subscription Tiers – Consumer Research Takeaways
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Consumer Research - Video Services Visualization
Data / 03 Jun 2025 / Max Signorelli
This devices dashboard includes responses to inquiries about video service access, including pay TV, subscription online video, digital transactional video services, uptake drivers, churn behaviors, and TVOD/movie consumption. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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TV & Online Video Intelligence Database
Data / 21 Oct 2025 / Irina Kornilova
This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models. The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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