Omdia is part of Informa TechTarget

This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.

header banner coverage

TV and Online Video Intelligence Service

VIEW ALL CONTENT
pages choice of videos TV

Change is the only constant in today’s TV and online video sector. Gain invaluable insights on market shares and video viewing patterns in over 100 countries, with operator-level metrics and device data. Our reliable market analysis, forecasts, resources, and expert guidance help you make better investment decisions.

Collections

Use this feature to view the product’s related, periodically updated content, including historical items in the series.

Multisubscription TV & Video Forecast Report
Annual

Last Updated: 10 Sep 2025

GO TO COLLECTION
Trends to Watch: TV & Online Video
Annual

Last Updated: 29 Oct 2025

GO TO COLLECTION
TV & Video Industry Developments Impact Brief
Monthly

Last Updated: 24 Oct 2025

GO TO COLLECTION
Online Video Bundling and Partnerships
SemiAnnual

Last Updated: 30 Jun 2025

GO TO COLLECTION
Global Online Video Services Tracker
SemiAnnual

Last Updated: 11 Jul 2025

GO TO COLLECTION
Pay TV & Online Video Market Monitors
Annual

Last Updated: 21 Oct 2025

GO TO COLLECTION
Free latest View All
Featured

TV & Online Video Intelligence Database

This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models.

The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.

UPGRADE

Pay TV & Online Video Report: Global – 2025

The global online video subscription total continues to grow, from 1.69 billion at end-2023 to 1.82 billion at end-2024, up 8.1%. Meanwhile, global pay-TV subscriptions fell by 1.4% in 2024, from 1.071 billion to 1.056 billion.

UPGRADE
GO TO COLLECTION

UK TV & Video Market Profile – 2025

This report explores UK TV & video market trends, including analysis on UK video service bundling, user preferences, and consumption patterns. Full report available in Omdia Consumer Research – Devices, Media & Usage Spotlight Service.

UPGRADE

Microdramas to generate $11bn in global revenue in 2025

Free

Microdramas are playing a key role in redefining what premium storytelling means in the digital era. By combining the immediacy of social media with the emotional depth of TV drama, they are becoming increasingly popular with mobile audiences

Access Open

2026 Trends to Watch: TV & Online Video in Europe

This report examines the trends shaping the television and online video industry in Western Europe, analyzing the characteristics of each trend and the impact on the whole market and all involved players.

UPGRADE
GO TO COLLECTION

Television & Online Video – Country & Territory Profiles 2Q25

The TV & Online Video Profile series presents a top-level view of the video industry at a country/territory/market level. Covering 84 markets, each profile includes an overview of access to TV and fixed/mobile connectivity, subscriber and revenue data, and an outline of the top operators. The latest release covers data for 2Q25. 

UPGRADE
The analyst team
Maria Rua Aguete

Senior Research Director, Media and Entertainment

Maria Rua Aguete
Irina Kornilova

Practice Leader, TV & Online Video

Irina Kornilova
Adam Thomas

Senior Principal Analyst, TV, Video and Advertising

Adam Thomas
Tony Gunnarsson

Principal Analyst, TV, Video & Advertising

Tony Gunnarsson
 background image in blue

Expert views on today’s technology, business topics and trends

View all
analysts handshake

Meet our analysts

Ask an analyst

Analyst directory

Meet our team of market leading analysts across the full spectrum of the technology industry. 

MEET THE TEAM

Ask An Analyst

Leverage unique access to market leading analysts and profit from their deep industry expertise during tailored Ask An Analyst sessions included in your subscription.

LEARN MORE
Ask an Analyst
Person holding infinity symbol Contact us infinity symbol
Did you find what you were looking for?

If you require further assistance, contact us with your questions or email our customer success team.

Contact us
UsernamePublicRestriction

Register