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Irina Kornilova

Practice Leader, TV & Online Video

Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector. 

Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.  

Tony Gunnarsson

Principal Analyst, TV, Video & Advertising

As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.

His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.

Adam Thomas

Senior Principal Analyst, TV, Video and Advertising

As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service. 

Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University. 

Paul Erickson

Principal Analyst

Paul Erickson is an industry analyst with broad experience across the Media and Entertainment technology sector. He is the US-focused Principal Analyst within Omdia’s global Media & Entertainment research practice and is part of the team driving Omdia’s TV and Online Video Intelligence Service. Paul currently concentrates on the dynamic intersection and integration of streaming video, TV, and advertising,
 
He rejoined Omdia in 2024 after several years of private consultancy, and prior roles as Research Director for Entertainment and Consumer Electronics at Parks Associates and as an industry analyst for Omdia / IHS Markit, NPD DisplaySearch (now Circana), and IMS Research.
 
His veteran experience and insights span two decades across streaming video services / platforms, broadcast and pay TV, connected consumer electronics, digital Media, UI / UX technologies, smart home, gaming, and audio technologies.
 
Paul has been quoted in a variety of news outlets and industry publications, including the Financial Times, the Wall Street Journal, Variety, Los Angeles Times, USA Today, Associated Press, Reuters, CNN, BusinessWeek, Bloomberg, ABC News, CBS News, NBC News, New York Times, Wired, and CNET. He is also a frequent speaker at industry conferences, such as CES, IBC, CTV World Summit, StreamTV, and IFA. Paul is a two-time AVIXA Emerging Trends Fellow honoree.

Daoud Jackson

Senior Analyst

Daoud Jackson leads Omdia's research on pay-TV and online video markets across the Middle East, Africa, Turkey, and India as part of the media and entertainment team. He also oversees advertising market coverage in MENA and India. Daoud delivers analysis of key regional and global developments through research interviews, financial modelling, and industry analysis. 

Since joining Omdia in 2022, Daoud has presented at numerous industry events and received citations in international news coverage about the evolving media landscape. His research spans SVOD and social video platforms, changing seasonality patterns in MENA, emerging content trends, and successful monetization strategies for developing markets. 

Daoud holds a master’s degree in global history from the University of Oxford. Before Omdia, he worked as an analyst at social listening company Brandwatch and as a research analyst at Nielsen covering the global publishing industry.

Rob Moyser

Senior Analyst, TV & Online Video

Rob covers the television market in Western Europe, tracking key developments in the pay-TV and free-TV industries from cable, satellite, terrestrial, and telco perspectives. His work also focuses on cross-platform TV viewing time in the US and Europe.

Rob holds a Bachelor of Arts (Hons.) in history from Anglia Ruskin University in Cambridge, England.  

Jun Wen Woo

Senior Analyst, TV & Online Video

As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.

She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.  

Juan Villegas

Research Analyst

As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.

Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.

Daniel Sutton

Principal Analyst, Visual Entertainment

Daniel Sutton is part of the media and entertainment team, specializing in aggregating data and curating both custom and syndicated outputs across the media and entertainment space. His work supports the development of new products and the expansion of existing data sets at Omdia.

Daniel joined the television media service at Omdia (formerly IHS Markit) in 2014, specializing in IPTV and video-on-demand (VoD) technologies. Later, he developed outputs for the TV and online video intelligence service and has since worked with teams at Omdia to create the current service.

Prior to joining Omdia, Daniel worked predominantly as an analyst, supporting the management of accounting functions in a range of industries, including infrastructure, fashion, and housing.