The media and entertainment industry stands at a pivotal moment where AI, retail media networks, and connected TV platforms are converging to create unprecedented opportunities and challenges. Organizations across the ecosystem, from broadcasters and streaming platforms to retailers and technology providers, are racing to capitalize on these emerging trends.
This comprehensive IBC2025 presentation helps industry leaders understand and navigate four key transformation areas:
- Retail Media Evolution: Master the expanding ecosystem of onsite search, display advertising, and offsite targeting that's collapsing traditional marketing funnels.
- Smart TV Platform Dominance: Leverage insights on Google TV's global leadership and the strategic implications of controlling widely-used operating systems.
- AI-Driven Innovation: Harness the $6 billion AI opportunity in Asia-Pacific's media sector through advanced applications from content generation to audience engagement.
- Intelligent Content Experiences: Deploy next-generation recommendation engines and emotion AI technologies that personalize viewer experiences at unprecedented levels.
Download part of the slides to discover the transformation reshaping entertainment's future.
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