Advanced CRM applications are rapidly evolving into customer engagement platforms (CEPs). The Omdia Universe: Selecting a Customer Engagement Platform, 2020/21, provides a comparative analysis of 10 vendor CEPs. The 10 vendors included in this report are: Adobe, Creatio, Microsoft, Oracle, Pegasystems, Salesforce, SAP, ServiceNow, SugarCRM, and Zoho.
Omdia Universe: Selecting a Customer Engagement Platform, 2020–21
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