Black Friday in the US is transitioning to Black November as retailers try to spread demand out during the holiday season, for logistical and safety reasons. Walmart has announced its first TV promotions.
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News Analysis: Black Friday transitions to Black November for TV promotions in the US
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The Analyst Team
Hisakazu Torii
Follow AnalystChief Analyst, Consumer Devices
As a Chief Researcher with Omdia’s TV and consumer electronics team, Torii specializes in TV set research, demand forecasting, global brand competition, and new technologies including OLED, 8K, and smart TVs. He regularly works directly with clients, speaks at seminars, and is cited in various media publications.
Torii joined Omdia (previously IHS Markit) in November 2014. Prior to that, he served as vice president of global TV market research at DisplaySearch. With 18 years of display industry experience, he was responsible for covering all Japanese TV brands globally. He has also worked at Mitsubishi Electric, where he conducted market research for product groups, business planning, and new product development in all major display applications, including TVs, notebook PCs, monitors, mobile phones, digital still cameras, digital video recorders, automotive displays, and industrial applications. He earned a degree from the Department of Law at Waseda University in Tokyo, Japan.
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