Recovery from the pandemic is underway, so many display brands are beginning to redirect their focus to expanding their product portfolios and adapting to the latest market opportunities within different vertical markets. The rising demand for all-in-one LED video displays—especially among control rooms, corporate, and education applications—eliminates the cost and complexity that surrounds a custom installation typically associated with this type of solution. These all-in-one LED video displays are a natural progression of display technology, now poised as an alternate solution to large-format LCD displays, LCD video walls, or projectors.
Most of the growth for these all-in-one LED video displays is expected to come from the 1.00–1.49mm and 1.50–1.99mm pixel pitch categories, especially since the pricing for these smaller pixel pitch products continues to decline. For 2021, the two categories are differentiated in Omdia’s LED Video Displays Market Tracker, Premium – Pivot – History + Forecast – 4Q20; the rivalry among products with pixel pitches ranging from 1–1.99mm is growing progressively competitive. Overall, many control rooms, corporate offices, and conference rooms are rapidly shifting to fine pixel pitch (FPP) LED video displays, especially in the biggest global economies—including Australia, Japan, the US, and key countries in Western Europe.
In 2020, global LED video display shipments for FPP products increased by 10.4% YoY, and the competition among brands focused on these products is only expected to intensify in 2021. Omdia defines FPP as less than or equal to 1.99mm. FPP reached an overall 15% share in 2020 despite a decline at the beginning of the year caused by COVID-19’s impact. Omdia expects FPP shipments to recover by a noteworthy 59% YoY in 2021, followed by average growth of 24% each year in the longer-term forecast from 2022 through 2024.
Many of the brands focusing on FPP LED video products are also expanding their product portfolios to include all-in-one LED video displays. These solutions are beginning to compete against their LCD counterparts with greater occurrence, especially as more sectors begin to transition from tiled LCD video walls to FPP LED video displays depending on requirements based on size, resolution, and brightness, among other attributes. LG Electronics, a flat-panel display brand, launched its all-in-one 130-inch LAA series with a pixel pitch of 1.5mm, targeted primarily at the corporate sector for video conferencing and meetings. Panel makers such as BOE, interactive flat panel (IFP)/touch display brands such as MAXHUB and Hisense, and security brands such as Hikvision are promoting all-in-one LED video displays to more verticals in both China and overseas markets.
Earlier in February 2021, Absen also introduced its new all-in-one conference LED display product called the Absenicon 3.0. Ranging in size from 110 up to 220 inches, these all-in-one LED displays are targeted specifically at corporate, government, and education sectors for use in high-end meeting rooms, lecture halls, and auditoriums.
More recently, Leyard announced an expansion of its FPP LED display solutions with the introduction of the MGP Series and MGP Complete, available in 1.2mm, 1.5mm, and 1.8mm pixel pitch sizes. The MGP Complete is a prepackaged all-in-one solution available in 108-, 136-, and 163-inch diagonal sizes in full HD resolution. It is targeted specifically at lobby, corporate, and conference room applications where closer viewing distances are applicable.
As reported in Omdia’s LED Video Displays Market Tracker, Premium – Pivot – History + Forecast – 4Q20, Leyard currently leads in the global FPP market with a shipment share of 26.1% in 2020; however, Leyard captures 29.5% market share when only considering the 1.00–1.49mm pixel pitch category in 2020. Absen, Unilumin, and Chinese Tier 2 brands followed suit in the second, third, and fourth rankings with FPP market shares of 22.9%, 12.6%, and 8.6%, respectively, in 2020.
Kelly Lum, Principal Analyst, ProAV
Tay Kim, Principal Analyst, ProAV