The Analyst Team
Senior Analyst, RPA & Intelligent Automation
With coverage areas including robotic process automation (RPA), intelligent automation, and AI, Cassandra produces thought-provoking research for vendor, service provider, and enterprise clients. Although she roots her analysis in data, Cassandra provides value-added insight to translate the data into what it means for these clients.
Cassandra joined Omdia (formerly Ovum) in 2019, having spent the 10 years prior in technology and market research at Technology Business Research, Inc. (TBR). At TBR, Cassandra covered topics including the all-encompassing cloud, professional services, hybrid IT, and enterprise software. She led end-user research and spearheaded many reports, benchmarks, and market forecasts.
Chief Analyst, AI & Data Analytics
Brad has more than 25 years of experience in IT technology, analyzing data and information architectures. He is skilled in competitive market intelligence, technology selection, business development, and quantitative research. He also has experience as an IT professional, business analyst, book author/editor, and high-tech journalist/editor.
Brad helps enterprises and high-tech companies work effectively across several market areas, including enterprise data and analytics, artificial intelligence, digital transformation, and DevOps. His expertise also covers market evaluation and go-to-market messaging, and he has a background in software development and database administration.
Principal Analyst, AI & NLP
Mark Beccue is a principal analyst contributing to Omdia’s Artificial Intelligence practice, with a focus on natural language and AI use cases. Based in Tampa, Beccue is a veteran market research analyst with 25 years of experience interpreting technology business. He is a frequent speaker, panel moderator and conference chair.
Prior to joining Omdia | Tractica, Beccue was an independent consultant/analyst who provided custom and syndicated qualitative market analysis, with an emphasis on mobile technology. Previously, he was a senior market intelligence analyst at Syniverse with responsibility for identifying trends and opportunities. Beccue also served as a senior analyst at ABI Research, where he concentrated on mobile consumer technology. He has been cited hundreds of times by international media outlets including CNBC, The Wall Street Journal, Bloomberg Businessweek, and CNET. Beccue holds a Bachelor of Science degree in journalism from the University of Florida.
This Report is included in:
Artificial Intelligence Software Market Forecasts – 4Q21 Analysis
Report / 02 Dec 2021 / Neil Dunay
Analysis of the market opportunity for AI software. Includes market sizing, segmentation, and forecasts for over 300 AI use cases (188 unique use cases across 20 industries) by 8 world regions and 6 AI technologies.
AI Adoption, North America – 2021
Survey / 19 Nov 2021 / Mark Beccue
Early adopters are developing best practices for operationalizing AI and beginning to scale its use. This survey examines enterprise AI adoption in North America. Includes views on organizational structure, goals, strategy, and governance.
IT Drivers and Technology Priorities – IT Enterprise Insights 2022
Survey / 15 Oct 2021 / Daniel Mayo
Identify the business challenges and latest technology trends driving IT strategy and digital transformation maturity, and understand investment plans by technology area. To view other survey data available within IT Enterprise Insights 2022, visit the Content Guide.
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