Personalization has become very important in facilitating engaging experiences through recipients’ preferred channels. This report compares solutions from leading digital experience management (DXM) vendors to help decision-makers draw up a shortlist of products to consider.
The Analyst Team
Associate Senior Analyst
Sue Clarke is an associate senior analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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