Assesses the market for cloud hyperscalers and their relevance to the IoT ecosystem, including the dynamics of how the market operates, what offerings are available from key cloud hyperscalers, and how this affects the IoT market.
The Analyst Team

Andrew Brown
Practice Lead, IoT
Andrew Brown is an industry expert on enterprise mobility and the IoT, with 25 years’ experience providing consulting and advisory services in IT market research, with a specialist focus on enterprise, IoT, mobility, connectivity, B2B, AI, security, and wireless networks. In addition to managing a team of analysts that advises on all aspects of the IoT ecosystem, Andrew spends his time helping network service providers, device vendors, regulators, and many other vendors understand the implications and opportunities presented by the growing IoT space.
Andrew joined Omdia from Strategy Analytics, where he worked for 14 years. Prior to that, he worked at IDC for a decade. He also worked for Lucas Automotive GmbH in Germany as a market analyst. He gained a joint honors degree in marketing and German from Lancaster University in the UK.

Shobhit Srivastava
Senior Principal Analyst
Shobhit is a seasoned industry analyst with over eight years of experience providing consulting and advisory services covering mobile devices and ecosystems, components, semiconductors, and IoT. At Omdia, he focuses on IoT hardware and platforms, including IoT modules, chipsets, and other components. Shobhit is based out of Toronto, Canada.
Shobhit joined Omdia after completing his MBA from IE Business School with a specialization in technology and entrepreneurship. Prior to his MBA, he was a research analyst at Counterpoint Research for almost six years, covering diverse industry sectors. He also worked as a technology consultant at Wipro for a few years. His interests lie in helping businesses understand the emergence and intersection of multiple technologies like AI, IoT, cloud, and next-generation connectivity and how they can be leveraged for future growth. This interest comes from his engineering background, and Shobhit also holds an engineering degree in information technology from Vellore Institute of Technology, India.
Further Reading
Digital Twins & IoT
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Report / 20 Sep 2022 / Eleftheria Kouri
This report examines the current Digital Twin (DT) landscape covering its key technologies, current challenges and market drivers, a couple of digital twin applications per vertical and a brief analysis of the DT vendor ecosystem.
IoT Investment Tracker – 2H22
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Data / 05 Aug 2022 / John Canali
This tracker looks at IoT-related investment and acquisition deals made by technology firms and major OEMs, with new entries covering 1H22.
IoT Enterprise Survey: Summary Report – 2022
Subscription Required
Survey / 29 Jun 2022 / John Canali
Omdia surveyed 490 enterprise IoT decision makers across nine countries. This report analyzes their investment and spending patterns as well as their partner preferences and their views on what is driving the market and what is inhibiting it.
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