The Analyst Team
Senior Research Analyst, Financial Services
Ouliana Smith has specialized in financial services for 10 years and currently works in Omdia’s financial services team. Since joining Omdia in 2022, she has focused on digital transformation in retail banking and fraud solutions with a strong interest in alternative payments.
Ouliana started her career as an associate analyst with Datamonitor, now GlobalData, a global market intelligence provider, where she specialized in the Cards and Payments area. She also supported corporate partnerships by conducting research and interviews with industry executives and authoring content investigating fraud and new payment technologies. Later, she moved into wealth management, overseeing key industry analysis, modelling, and bespoke content for clients. She also developed a contacts database to augment proprietary data and market analysis. Ouliana holds a first-class honors degree in mathematics from Coventry University and an upper-second-class honors degree in art history from the Open University.
IT Enterprise Insights: Retail Banking – 2023
Report / 17 Nov 2022 / Ouliana Smith
A review of the key findings in retail banking based on Omdia’s IT Enterprise Insights 2022/23 program, which interviewed over 6,400 senior IT executives.
IT Enterprise Insights: Payments – 2023
Report / 01 Dec 2022 / Philip Benton
A review of the key findings in the payments industry based on Omdia’s IT Enterprise Insights 2022/23 program, which interviewed more than 6,400 senior IT executives.
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