Summarizes seven key trends & insights for IoT that emerged from MWC23. The Omdia IoT team interacted with vendors and customers across the IoT ecosystem at Barcelona to understand the latest happenings in IoT and compile this report.
The Analyst Team
Practice Lead, IoT
Andrew Brown is an industry expert on enterprise mobility and the IoT, with 25 years’ experience providing consulting and advisory services in IT market research, with a specialist focus on enterprise, IoT, mobility, connectivity, B2B, AI, security, and wireless networks. In addition to managing a team of analysts that advises on all aspects of the IoT ecosystem, Andrew spends his time helping network service providers, device vendors, regulators, and many other vendors understand the implications and opportunities presented by the growing IoT space.
Andrew joined Omdia from Strategy Analytics, where he worked for 14 years. Prior to that, he worked at IDC for a decade. He also worked for Lucas Automotive GmbH in Germany as a market analyst. He gained a joint honors degree in marketing and German from Lancaster University in the UK.
Principal Analyst, IoT
As part of Omdia's Internet of Things (IoT) practice, John is based in Boston. His specialist areas of coverage include service provider IoT strategies, IoT platforms, IoT product and go-to-market approaches, and key IoT vertical markets, including connected cars.
Prior to joining the Omdia (formerly Ovum) IoT team in 2019, John spent over five years working in product management and product development with AT&T's IoT organization. He provided commercial and market support in areas including connected cars, fleet solutions, smart cities, and smart homes. Before joining AT&T, John was an analyst with Strategy Analytics, focusing on connected car markets, technologies, and opportunities. John holds a Bachelor of Arts in economics from Trinity College in Connecticut and a Master of Science with distinction in international strategy and economics from the University of St Andrews in Scotland.
Senior Principal Analyst
Edward mainly focuses on the semiconductors behind any device that can be considered IoT or embedded/connected and the other technologies that might be attached (AI/ML, security, etc.). He has extensive experience segmenting the industry and forecasting those segments by company, application, and technology.
Edward started in the industry in 2016 when he joined Arm as a market intelligence (MI) analyst, at the time doubling the number of analysts looking at market share and forecasting. He led MI analysis in the automotive and IoT pillar, joining shipment data provided by partners to market data, and preparing 10-year forecasts by application. He has a BA from Durham and an MPhil from Cambridge in linguistics with a focus on syntax, and he is currently taking a part-time MS in business analytics at the University of Bath.
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