Samsung’s 2023 QD OLED TV strategy seeks new changes completely different from its 2022 approach. We expect these changes to positively affect the OLED TV market in 2023, as opposed to 2022, when selling prices were consistently reduced.
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Samsung changes its 2023 QD OLED TV strategy, which is strikingly different from its 2022 approach
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TV Sets Market Tracker, Monthly – November 2022
Report / 23 Dec 2022 / Ken Park
Monthly TV set shipment tracking with three-month rolling forecast, broken down by brand, size, resolution, and display technology (LCD and OLED). Covers units, display area, and average size for a quick view on the latest market dynamics.
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The Analyst Team
Ken Park
Follow AnalystResearch Director, TV/ProAV
Ken is a Research Director with Omdia’s TV/ProAV team, specializing in the global TV set market, display supply chain analysis, and strategic insights into leading brands' display technologies. His expertise spans a wide range of areas, including TV and ProAV products, making him a trusted authority on market dynamics and technology trends.
Ken leads a team of analysts dedicated to the TV and ProAV service area, covering key product categories such as TV sets, digital signage, LED video displays, and desktop monitors. His team provides comprehensive analysis and actionable insights into the evolving TV and ProAV markets, helping businesses uncover critical technology trends and navigate future strategic decision-making.
Prior to joining Omdia (formerly IHS Markit, including DisplaySearch, which was acquired by IHS) in 2008, Ken was in marketing and sales, starting as a software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.
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