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As a leading provider of research and consulting services in the telecoms industry, we understand the unique challenges facing telco stakeholders. Our bespoke events service offers a tailored approach leveraging our deep industry insights and extensive network, helping you to amplify your presence in the market.
The telecoms industry is developing at an unprecedented rate and will likely continue to do so for the foreseeable future. To stay competitive, is your business able to adapt to the rapid advancements in 5G, IoT, and cloud computing? Are you meeting the ever-increasing customer expectations for personalised experiences and seamless service? Are your current marketing efforts effectively engaging with the right audiences and buyers? Omdia Consulting offers bespoke event opportunities that can help your business reach its target audience, gain market share, and better understand your customer's needs. Our customised approach addresses your specific business objectives, enabling you to achieve your goals.
We offer a tailored service, helping to tackle the following challenges:
Demand generation for new/existing products and services. Create new opportunities, tailored to your target audience to increase brand awareness and equity
Uncover the latest industry research and insights. Leverage our industry expertise to uncover industry data and upcoming trends to get ahead of your competition
Target stakeholder lead generation and nurturing. Deliver a pipeline that enables growth for your organization.
Our Expertise
By utilising our Omdia consultant's subject matter expertise, we go beyond designing and delivering events. We have the unique ability to develop tailored propositions that elevate our client’s brand, products and services that establish their authority in the marketplace. Additionally, our access to Informa’s vast audience ensures that our client’s messages reach the right individuals at the right time.
Initiate conversations for IBM with prospective clients in the financial services industry. The aim was to connect IBM with new business targets and educate prospective clients on how the banking industry aims to redesign AI workflows. Identify and host 15-20 Senior Executives at an engaging dinner at The Ned, London.
Solution
We created an agenda to provide context on the current industry landscape including speeches from Omdia's Chief Financial Analyst, and IBM's CTO for Banking.
This allowed IBM's prospective clients to see first hand how they are helping their customers implement digital transformation on a global scale.
Value delivered
Through an extensive VIP acquisition and retention campaign, we secured 20 senior executives from leading international finance firms to attend IBM's networking dinner.
From this, IBM was able to create new business partnerships, discuss specific industry themes, and gain deeper insights into the problems faced by their clients.
Brief
Promote the WBBA's thought leadership and cultivate important dialogue on the future of broadband through engaging keynotes and industry leading guest speakers. Create a platform to enable open discussion between different types of stakeholders to encourage greater cooperation and new partnerships for the WBBA. Attract new members to join the association and adopt the mission of maximizing the social & economic benefits of broadband for all globally.
Solution
As a result of an intensive marketing campaign and tailored end-to-end management, we delivered a total of 122 physical attendees, over 22% of the original target of 100.
Value delivered
Expanded their U.K. sales penetration by pinpointing opportunities that would yield over $625 million of new infrastructure services business.
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Industry research seminars
Understanding new, ongoing, or future industry trends
Benefits - Gain business-critical perspectives across the telco industry
- Half-day seminar moderated by an analyst, including 15 minute slot and Q&A
- 50-300 attendees in a physical, or hybrid format
Product launch seminars
Generating brand awareness to your desired audience
Benefits
- Generate awareness for a new product
- Full or half day session including welcome by a senior Omdia analyst and presentation of new product
- Available physical or virtual and presented to an audience of your choice
Executive workshops
Understanding new, ongoing, or future industry trends
Benefits - Gain business-critical perspectives, adapt to market advancements to maintain a competitive edge
- Over 15 senior decision makers selected according to your requirements
- Morning and afternoon session
Networking dinners
Connecting with high level target stakeholders
Benefits - Client relationship building in an intimate and exclusive setting
- 3-hour session including welcome drinks and three-course seated dinner
- Senior decision makers selected according to your requirements
How we'll partner with you
Conception
Each event is assigned a dedicated solutions specialist to lead and consult on your bespoke solution. Based on your objectives, we will source venues, acquire speakers, arrange production assets and more to ensure the successful delivery of your event.
Promotion
Utilising our extensive database and social media following, we will deliver a comprehensive marketing campaign across various channels alongside a unique event landing page to promote both the event and your brand.
Delivery
To ensure optimal delivery, we will support on all logistic related tasks like venue management, audience registration, and technical support. On event completion you will be supplied with a GDPR-compliant attendee list, ready to nurture and create lasting business relationships.
Ready for what comes next?
When we partner together, we can move your business forward, and with it, the entire industry.
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