In combination with Enterprise Strategy Group’s primary research and advisory services, Market Monitor purchase intent analytics help you more accurately identify new market opportunities, the types of accounts and buyers actively researching purchases, topics of greatest interest, and most viewed content.
This first-of-its-kind dashboard provides always-on intent insights to help you:
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Get a more holistic and actionable view of your market
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Validate and optimize strategies
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Hone messaging and ideal customer profile (ICP) targeting
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Better align internal teams
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Manage change in real time
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Be more agile and confident in your product and go-to-market decisions and investments
Market Monitor provides this visibility into current market trends by aggregating purchase research activity at scale across Informa TechTarget’s 220+ buy-cycle content sites and millions of daily buyer interactions. Complete the Special Offer form on this page to learn more about how an Annual Research, Advisory & Intent Insights program with Market Monitor can help product, business and marketing professionals at your organization evaluate market viability and new entry points for product development, validate campaign targeting and ICPs, identify content gaps and top topics for new content development, understand which competitors are effectively engaging buyers, and more.
