Actionable insights informed by market expertise, demand-side research and active buyer intent data
The market experts and specialized research from Enterprise Strategy Group, part of Omdia, plus Informa TechTarget’s uniquely deep understanding of tech market-specific buyer behavior, topic interests, and content preferences guide our strategic, messaging, and content creation recommendations to clients.
Customer Experience
Customer experience technology is rapidly evolving and expanding as CX remains a top business priority.
Demand for personalization and seamless omnichannel experiences throughout the customer journey is increasing. Technology is playing a critical role in delivering that. In fact, Customer Experience is the top category for business application investment, according to our latest research. Enterprise Strategy Group’s CX analysts and research cover every aspect of CX strategy and technology frameworks, including: Contact center/CCaaS CRM Customer data platforms (CDP) Customer data privacy & compliance Customer experience (CX) Customer service & support Digital experience platforms (DXPs) E-commerce Marketing automation.
Market Segments we cover
Cybersecurity
Security teams continue to have a lot on their plate as they navigate an evolving threat landscape, continued technology innovations, and resource constraints.
It’s more important than ever to accurately assess underappreciated risk and threat vectors and to identify effective and efficient ways to address them.
Our latest spending intentions research shows that more organizations will increase spending for Cybersecurity technology than for all other categories we studied.
We work closely with vendors and end users alike to stay up to date on how organizations are investing, what problems they’re trying to solve, and how the market is changing or adapting to the latest trends. Enterprise Strategy Group’s Cybersecurity analysts and research cover every aspect of an organization’s cybersecurity needs and lifecycle, including: Application security Cloud security Cyber risk management Data security Identity & access management Network security Security operations Threat detection & response User protection
End-user Computing
Driven in large part by remote and hybrid work, end-user computing strategies are a mutual priority across business executives, IT professionals, and security operations.
Alternative desktop delivery and consumption models create urgency to optimize user experience and endpoint protection.
It is incumbent on IT organizations to respond to end-user computing, unified communication, and collaboration needs by providing a secure yet rich consumer-like user experience.
Our EUC analysts and research assess what it takes to deliver, manage, and optimize digital workspaces and examine essential EUC topics, including: Desktop & application virtualization (VDI) Desktop as a Service (DaaS) Digital employee experience (DEX)/End-user Experience Monitoring (EUEM) Digital workspaces End-user devices & hardware End-user monitoring & performance End-user devices & hardware Endpoint lifecycle management Unified endpoint management/Mobile device management User environment management Windows application management.
Unified Communications & Collaboration
The UCC technology landscape continues to evolve and adapt as organizations strive to modernize their communications systems and keep employees and customers connected in a hybrid work environment.
The adoption of UCaaS platforms has risen steadily in recent years.
Driven by growing demand for more flexible, scalable, and secure communication solutions, investments in UCaaS and other unified communications platforms have surged. Key drivers identified in our latest spending intentions research include requirements for competitive advantage and customer retention, particularly of digital-native customers.
Our UCC analysts and research cover every aspect of an organization’s UCC strategy and technology framework, including: Contact center/Contact center as a Service (CCaaS) Communications platform as a Service (CPaaS) Meeting room devices & hardware Team messaging & collaboration Unified communications platforms/Unified communications as a Service (UCaaS)
Market Segments We Cover
Data Analytics & Artificial Intelligence
To find more value from constantly growing data sets and to become more data-driven, organizations are prioritizing investments in big data and data analytics initiatives.
Companies must quickly, easily, reliably, and securely process, merge, transform, and transact with data to derive value and insights at the speed of business.
Organizations must improve data management efficiency to effectively leverage their data.
According to our latest spending intentions research, AI, data science and machine learning ranks 2nd among broad IT initiatives that have become significantly more important to organizations’ futures over the past two years. ESG Data Analytics & AI analysts and demand-side research help tech vendors succeed in this rapidly evolving market by covering essential topics that include: Analytics Artificial intelligence hardware BI & data visualization Data platforms Data science & machine learning platforms Databases, warehouses, lakes & platforms DataOps & MLOps Generative AI Speech, NLP & computer vision
Data Platforms
A significant shift toward the use of data for real-time decision-making is becoming a reality for all sizes of companies, as technology in this market has innovated and matured over the past few years.
Digital transformation and digitizing data have brought things like data governance, stewardship, observability, and ITOps into the spotlight. High-quality data is a prerequisite for reliable and trusted analytics and AI results. Analytics initiatives won’t pay off as expected unless the underlying data is aligned with them. Enterprise Strategy Group’s Data Platforms analysts and demand-side research cover every aspect of an organization’s data platform strategy and technology framework, including: Data collection Data integration Data management Data observability Data platforms Data preparation Data quality Data search/log Data streaming Data transformation Data virtualization Data warehousing Databases DataOps & data mesh
Data Protection
Data protection has never been as challenging as it is today, thanks to the continuing adoption of virtualization and private cloud architectures, the specter of ransomware, the unfettered growth in unstructured data, increased compliance regulations, consolidation initiatives, and aggressive service-level agreements.
Data protection is evolving to adjust to new IT infrastructure driven by digital transformation, cyber threats, legal mandates, and the risk of data loss.
Data protection software and services are essential for preventing downtime, ensuring IT continuity, and facilitating system and data recovery. They are also crucial in the fight against ransomware. Enterprise Strategy Group’s Data Protection analysts and demand-side research cover the technologies and services available, both in the data center and in the cloud, including: Backup Business continuity/Disaster recovery Cloud data protection Compliance Cyber resilience/Ransomware Data privacy regulations Data protection Data replication DRaaS E-discovery Intelligent data management
Market Segments We Cover
Application Modernization
Delivering code quickly across multiple platforms and cloud environments is increasingly important in the distributed cloud ecosystem.
Cloud-native applications and modernized infrastructure are a de facto prerequisite for successful transformation projects.
Keeping up with advances in technology on top of maintenance means developers have a lot on their plates.
Our latest research shows increasing focus on improving efficiency via automation and using low-code/no-code to enable developers and citizen developers to deliver apps faster. Enterprise Strategy Group’s Application Modernization analysts and demand-side research cover all aspects of the application modernization ecosystem, including: Application build, delivery, release, testing Application integration & development Application modernization & observability Cloud-native technologies Content management systems & digital experience platforms Continuous integration/Continuous delivery (CI/CD) DevOps, site reliability engineering (SRE) & platform engineering Digital transformation Infrastructure modernization Integration & orchestration Kubernetes & containers On-premises, cloud & hybrid infrastructure Open-source software
Cloud & IT Operations
“Cloud-first” organizations have the most aggressive spending plans, but they also are looking for cost efficiencies through cloud cost management and FinOps.
The democratizing forces of cloud are changing the dynamics by which businesses compete. ESG’s research shows that Cloud ranks 3rd among broad IT initiatives that have become significantly more important to organizations’ futures in the past two years.
Businesses are moving toward a hybrid blend of private and multi-public cloud consumption. The cloud purchase research we observe is focused on cloud migration, cloud security, monitoring and observability across multi-cloud and hybrid cloud environments, and digital transformation. Enterprise Strategy Group’s Cloud & IT Operations analysts and demand-side research cover all facets of cloud and IT operations and observability, including: AIOps Cloud infrastructure management ESG/Sustainability FinOps IT asset management IT operations management IT service management Observability Systems management
Infrastructure
On premises as-a-service, simplifying hybrid cloud operations, and the rise of edge infrastructure are surging topics for buyer research as organizations balance cloud-native architectures for digital transformation with a focus on modernization investments on and off premises.
The cloud experience has been too beneficial to be isolated to off-premises public cloud services alone. ESG’s latest research shows that building an enterprise hybrid cloud infrastructure is a top IT initiative for organizations Enterprise Strategy Group’s Infrastructure analysts and demand-side research cover every aspect of an organization’s infrastructure strategy and technology framework, including: Cloud-native storage Composable Computational storage Data storage (block, file, object) Hybrid cloud Converged/Hyperconverged infrastructure (HCI) Infrastructure as a Service Intelligent/Automatic infrastructure Kubernetes Server/Compute
Networking
Distributed IT and hybrid work create network complexity, which is driving adoption of new network technologies and operational frameworks. Networking infrastructures and operations continue to evolve to keep pace with changes in data centers, remote/branch offices, and endpoint devices. Data growth, virtualization, AI, cloud consolidation, and next-gen web applications are driving the need for enhanced networking infrastructure performance, elasticity, and scalability. Our Networking analysts and demand-side research cover every aspect of an organization’s networking strategy and technology framework, including: 4G/5G private networks AIOps & network automation Campus networks Cloud-based network management Convergence of IoT, IT & OT Data center networks Multi-cloud networking Network performance management Network as a Service (NaaS) Remote work SASE/SD-WAN Telecommunication networks Unified
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