Event Recap: Hannover Messe – April 2025

Jessica Nian

Senior Analyst, Data Center Infrastructure

Jessica Nian is a member of Omdia’s Cloud and Data Center Team, where she focuses on the Physical Infrastructure sector, with major expertise in power and cooling markets. She analyzes key developments, future trends, growth drivers, and the competitive landscape within these critical infrastructure segments. Her current research specializations include the evolution of data center power systems and advanced cooling technologies supporting cloud and digital infrastructure. 

Prior to her current role, Jessica contributed to Omdia’s Manufacturing Technology practice, covering areas including motion controls and automated guided vehicles (AGVs). Before joining Omdia, she served as a market research analyst at IHS Markit. Her earlier experience includes financial analysis at PwC. Jessica holds a degree in Banking and Finance from Monash University.   

Nattalyn Teng

Research Analyst, Electric Motor Systems

Nattalyn focuses on the research and analysis of low-voltage drives in the Government & Manufacturing team. She conducts primary and secondary research to understand customer needs and to reinforce Omdia’s competitive edge in the discrete and process industries. She provides key market insights by building rapport with industry experts.

Before joining Omdia, Nattalyn was a strategy consultant based in London, where she created bespoke solutions for pharmaceutical leaders and contributed to the life sciences industry. For her projects, Nattalyn crafted tailored value propositions and led high-level discussions with potential partners, resulting in successful deal negotiations.

Nattalyn holds a bachelor’s degree in Chemistry from Imperial College London. She is also equipped with experience in the research laboratory optimizing a copper-based catalyst widely used in the petrochemicals, pharmaceuticals, and energy production industries.

Katelyn Galer

Senior Analyst

As part of Omdia’s Industrial IoT, Software, and Communications team, Katelyn focuses on industrial communications and industrial edge networking components. She covers trends in industrial networking components (e.g., IIoT gateways, routers, switches) and examines industrial communications standards and their implementation in manufacturing.

Prior to joining Omdia in 2023, Katelyn worked as an engineer for over 15 years, most recently in electro-mechanical instrumentation manufacturing. Katelyn has a Bachelor of Science in mechanical engineering from Northeastern University in Boston, Massachusetts.

Joanne Goh

Senior Research Manager, Manufacturing Technology

Joanne is a research manager in Omdia’s manufacturing technology team, covering the Electric Motor System and Discrete, Process, and Capital Equipment research portfolios. She previously worked as the lead analyst for Omdia’s low-voltage motor drives intelligence service. Joanne has also done extensive research on motor-driven equipment and the motors and drives market across all vertical applications. 

Joanne joined Omdia (formerly IHS Markit) in 2015. Previously, she was an equipment/process engineer in a semiconductor company, where she was involved in cross-functional team projects to drive improvements in yield and process productivity. 

Alex West

Senior Principal Analyst, Industrial IoT

Alex West, senior principal analyst for the manufacturing technology group, leads its coverage of industrial sustainability, including readiness benchmarking, analysis of company sustainability performance, technology impact, and tracking legislation and sustainability start-ups. Alex also examines technology’s impact on the future of work and regularly contributes to Omdia’s Industrial Sustainability Today newsletter.

Over his 20 years as an analyst, covering discrete and process automation and machinery markets, he has helped customers understand the potential of the technology markets and perform voice-of-the-customer analyses. Alex has analyzed competitive environments, business models, technology trends, and end user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England, and is based in Northampton, UK.

Anna Ahrens

Principal Analyst

As a member of the Industrial IoT, software & communications team, Anna focuses on Industrial IoT. She examines the state of IIoT maturity and trends and transformations in automation approaches, edge and cloud computing, AI, cybersecurity, and predictive maintenance.

Anna joined Omdia in January 2019 and has more than 10 years of experience in the electronic components industry. Her background includes roles in forecasting, market intelligence, business development, and product management for display devices. Anna is based in Frankfurt am Main, Germany.