This quarterly database tracks startups, categorized by technology type, providing company and investment details.
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Industrial Sustainability Startup Tracker 2Q25
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The Analyst Team
Alex West
Follow AnalystSenior Principal Analyst, Industrial IoT
Alex West, senior principal analyst for the manufacturing technology group, leads its coverage of industrial sustainability, including readiness benchmarking, analysis of company sustainability performance, technology impact, and tracking legislation and sustainability start-ups. Alex also examines technology’s impact on the future of work and regularly contributes to Omdia’s Industrial Sustainability Today newsletter.
Over his 20 years as an analyst, covering discrete and process automation and machinery markets, he has helped customers understand the potential of the technology markets and perform voice-of-the-customer analyses. Alex has analyzed competitive environments, business models, technology trends, and end user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England, and is based in Northampton, UK.
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A’izat Azhar
Follow AnalystGraduate Trainee
A’izat is part of the Penang Research Operations team. He is currently enrolled in the Penang Research Operations’ Graduate Trainee Program, focusing on developing skills and experience in research and production workflow. A’izat provides research support for various research products across Omdia’s Service Provider Networks.
Prior to joining Omdia, A’izat worked as a chemist at Alliance Rubber Products, involved in R&D in the glove manufacturing field. A’izat holds a bachelor’s degree in polymer engineering from Universiti Malaysia Perlis and a master’s degree in data science and analytics from Universiti Sains Malaysia.
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