Adrian is a practice leader for the enterprise advanced digital services practice and is responsible for building, defining, and shaping the research agenda to help providers, vendors, and enterprise technology buyers in the region understand how ICT technologies can shape their business strategy as digitalization accelerates. Adrian is based in Johannesburg, South Africa.
Adrian's primary research focus is on technologies and solutions delivered to multinationals, enterprises, government agencies, and SMEs globally. This includes data center and cloud services, workspace and enterprise mobility solutions, artificial intelligence, security, and other emerging ICT technologies shaping the ICT industry. Adrian is a regular speaker at industry events and is often quoted by the media on industry trends. Prior to joining Omdia, he was the principal analyst for telecoms and mobility at IDC where he delivered innovative go-to-market strategies for clients.