As a member of the service provider team, Alexandra focuses on digital consumer strategies. She supports clients with insight and analysis on emerging digital services, strategies, and partnerships, specifically how service providers can leverage new business models in media, smart home, gaming, financial services, and other communications-adjacent areas.
Alexandra has over 20 years of experience as an industry analyst, consultant, and business leader. She lived in Asia for nine years and has worked on projects in over 20 countries. She joined Omdia in 2016 as an IoT practice leader, launching the company’s first IoT research service. She was previously a partner and head of research at Analysys Mason. She has held senior roles at PA Consulting Group, TeleGeography, Pyramid Research, and Motorola. Alexandra holds a Bachelor of Science (Hons) in cognitive science from Brown University and a Master of Arts in international studies (economics and Chinese studies) from Johns Hopkins University.