Ed Barton

Senior Principal Analyst, Channels & Programming

Ed covers TV, over-the-top content (OTT) video, and entertainment with a focus on the business of content distribution, channels, production, advertising, and sports. He contributes to Omdia’s TV, OTT video, channels, programming, and advertising research and plays a key role in Omdia’s consumer and entertainment consulting.

Ed examines the business of content distribution and how the media and entertainment industries are evolving. A regular speaker at industry events and conferences, Ed is also frequently quoted in the media on entertainment and technology news, including articles by The Economist, the Financial Times, The Sunday Times, and The Wall Street Journal, along with appearances on Bloomberg TV, CNBC, BBC News, and CNN. 

Before joining Omdia (formerly Ovum), Ed was the research director for the digital media and entertainment practice at Strategy Analytics following a decade at Screen Digest as a senior analyst, covering video games and online betting and gaming.


Movie & Sports Rights Database

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2021 Trends to Watch: Channels and Programming

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Channels & Programming Monthly Update – November 2020

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ViacomCBS join the D2C goldrush

Channels & Programming analyst update

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