Emir Lasic

With more than 15 years of research experience in the home appliances industry, Emir Lasic joined Omdia in 2022 as a principal analyst responsible for home appliances.

Prior to joining Omdia, Emir worked at MEDION as a product manager for household appliances. He was also a project manager for Germany-based wfk – Institute for Applied Research, where he was responsible for conducting research in the field of household appliances, industrial laundry machines, and textiles and detergents. Emir received his doctorate in 2014 from University Bonn, Germany. His research focus was on household appliances, consumer behavior, and sustainability.