Omdia is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gajender Satyanarayana Bachula


As part of Omdia's IT tools and insights team, Gajender handles the ICT Sales Prospector and Spending Predictor tools with a focus on database management.  He uses these tools to estimate enterprises’ ICT spending share of wallet based on Omdia’s proprietary spending predictive engine.

Prior to joining Omdia (formerly Ovum) in 2014, Gajender worked as an analyst at the Hackett Group, where he handled the benchmarking process for clients’ IT, finance, and procurement functions. He started his career at Datamonitor as a business performance analyst. His main interests include Tableau, SQL Server, and database management. He holds a Post Graduate Diploma in Business Management in marketing and operations from the Institute of Public Enterprise and a Bachelor of Technology from Jawaharlal Nehru Technological University Hyderabad.