Guillermo Escofet

Principal Analyst

As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market; partnerships between over-the-top (OTT) media/digital services companies and communication service providers, with an emphasis on bundling; and carrier billing across media and other verticals. 

Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK. 

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