Jack Narcotta

Principal Analyst

Jack Narcotta is the principal analyst for Omdia’s smart home, smart speaker, and smart display research, where he leverages more than 20 years of experience in strategic consulting, market analysis, and competitive intelligence to advise a diverse range of clients competing in the smart home market.

He specializes in analyzing emerging opportunities in the global smart home devices market and assessing the business models and routes to market within smart home service, solution, and device ecosystems. He has been closely monitoring smart home market dynamics for more than 20 smart home device types, dozens of countries, and the consumer purchasing journey. He has written extensively on the challenges faced by and opportunities present for device brands, communications service providers, interactive security companies, and the wider smart home industry.