As part of the IT team of Omdia, Malleshwari Pallapothu’s core areas include building IT software and services forecasts, generating the spending logic for the ICT Sales Prospector and Spend Predictor tools, performing vendor analysis, and supporting consulting projects. She supports enterprise vendors with tools to broadly filter and identify their prospects.
Malleshwari joined Omdia, formerly Ovum, in 2015. Her topics of expertise include primary data modeling, ICT spending prediction, market sizing, and vendor analysis. Before joining Omdia, she worked as an analyst at GlobalData, covering the mining and oil and gas industries. Her areas of expertise in that role included primary research, segmentation, market sizing, forecasting, and database creation. Malleshwari holds an MBA from the Institute of Public Enterprise in Hyderabad, India and a bachelor’s degree in electronics and communications from Jawaharlal Nehru Technology University also in Hyderabad, India.