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Nushin Vaiani

Principal Consultant

Nushin Vaiani is a Principal Consultant specializing in channel research and strategic market analysis across the global technology ecosystem. She advises leading vendors on go-to-market optimization and partner program development best practices, translating complex market intelligence into actionable growth strategies. Her consulting experience spans strategic advisory services, primary research, and executive presentations.

Nushin joined Canalys (now part of Omdia) in 2010, where she led the global IT security research service. She combined deep cybersecurity expertise with a strong understanding of partner-led go-to-market models to deliver data-driven insights that supported technology vendors’ success across mature and emerging markets. She holds an honors degree in mathematics from the University of Sheffield.

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