Omdia is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Shanmukha Venkatesh

Senior Analyst

Shanmukh is involved in IT market models and primarily deals with data modeling and forecasting for the software and IT services industry, market sizing of IT spending, and tracking industry trends. His market research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.

Shanmukh is a senior analyst in Omdia’s Company Research team, having joined Omdia in September 2021. He has expertise in market sizing, trend analysis, forecasting, vendor analysis, data modeling, ICT spending prediction, and rankings for the technology spending market. Previously, Shanmukh was a team lead at MarketsandMarkets Research Private (MnM). During his tenure there, he won the quarterly star-performer award five times. With more than seven years’ experience, Shanmukh holds a Master’s Degree in business administration, specializing in marketing and finance, from IIAM Vizag, India, and a Bachelor’s Degree in computer science and economics from Vidyanagar University in West Bengal, India.


Software Market Forecasts: IT Management Tools, 2021–26

Subscription Required

Managed mobility services Forecast, 2021–26

Subscription Required

Software Market Forecast: Infrastructure, 2021–26

Subscription Required

Payments Technology Spending Through 2026: Business Function

Subscription Required

Payments Technology Spending Through 2026: Source Segmentation

Subscription Required