Top trends to watch at Embedded World 2025

Embedded World 2025, taking place March 11–13 in Nuremberg, Germany, is a leading global event for the embedded systems community. This renowned exhibition and conference provide a dynamic platform for industry professionals to connect, explore innovations, and showcase cutting-edge advancements shaping the future of embedded technology.

Omdia’s display analysts will be sharing their expertise at the Electronic Displays Conference, March 12–13, where a key segment of the event will be dedicated to the latest innovations in display technology.

In this blog, David Hsieh, Stacy Wu and TzuYu Huang highlight the top five display trends to watch at the show.
 

#1: OLED panel shipments to surpass 1 billion units in 2025.

For the first time, OLED panel shipments are projected to surpass 1 billion units in 2025 driven by significant advancements in process technologies and an expanding range of applications. These panels will power a variety of devices, including OLED TVs, smartphones, smart watches, VR headsets, tablet PCs, notebooks, monitors and automotive displays.

OLED technology continues to evolve, with innovations such as Tandem RGB, Hybrid OLED, Color-Filter on Encapsulation (COE), Low-Temperature Polycrystalline Oxide Plus (LTPO+), Pol-less, Inkjet-printing (IJP), Ultra-thin glass (UTG), and new foldable, rollable and stretchable form factors.

Meanwhile, competition in the OLED market is heating up as Korean industry leaders and Chinese challengers vie for dominance in both technology and production capacity.

Pay special attention to the latest OLED technologies and applications set to debut at Embedded World 2025, featuring breakthroughs in performance, energy efficiency, flexible designs and use cases across various industries.
 

#2: Geopolitical factors and tariffs are reshaping the global display and OEM supply chain.

In the United States, 70% of LCD TVs sold are assembled in Mexico. Globally, 80% of PCs and 70% of LCD panels are manufactured in China, while over 50% of OLED panels are produced in Korea.

Amid geopolitical concerns and tariff challenges, display manufacturers and OEM supply chains are reshaping their global manufacturing strategies. More LCD and OLED backend modules are now being produced in Southeast Asia, while ASEAN and South American countries are becoming increasingly important in LCD TV assembly.

Meanwhile, Chinese is adopting new measures to stimulate domestic display demand.

In response, more and more display manufacturers and OEMs are diversifying their supply chains to serve multiple markets. This includes implementing multiple Bill of Materials to source different components and materials for the same product, depending on regional needs.

At Embedded World, keep an eye on new strategies from APAC system manufacturers, distributors and agencies (especially from China) as they adapt to geopolitical and tariff-related challenges.
 

#3: Growth in large-size TV displays and public display markets.

The large-size TV display market and public display markets are expanding, led by increasing demand and growing production capacity.

Sell-through data from late 2024 revealed an uplift in consumer purchases of 75 inch and larger sized TVs, fueled by competitive pricing and advanced features, such as quantum dot, mini LED backlighting, HDR, fast response times and anti-reflection surfaces. Additionally, higher utilization Gen8.5-Gen10.5 production capacity is supporting this growth.

Beyond consumer demand, industrial applications are accelerating the adoption of large-size TVs in the digital signage market. As a result, shipments of TVs 85-inch and above and public displays are  projected to grow by 34% in 2025, while shipments of 100-inch and above LCD TV displays are expected to exceed one million units for the first time in 2025.  

At Embedded World, be sure to explore the latest large format public displays and digital signage solutions, featuring bigger screens and enhanced picture performance.
 

#4: Automotive displays and HMI evolve as SDVs, smart mobility, and MaaS drive innovation amid cost pressures and supply chain shifts.

As the automotive industry transitions to software-defined vehicles (SDVs) and  embraces smart mobility and mobility-as-a-service (MaaS), the role of automotive displays and human-machine interfaces (HMI) is evolving rapidly.

While micro LED, OLED, and FALD LCD continue to advance, but high costs and slow adoption remain substantial challenges. At the same time, China’s aggressive pricing strategies and overcapacity are intensifying global competition, driving OEMs and Tier 1 suppliers to implement strong cost-cutting measures. Meanwhile, geopolitical tensions and trade barriers are reshaping supply chains, prompting automakers to diversify manufacturing sites and sourcing strategies.

Innovations such as panoramic HUDs, AI-driven HMIs, and holographic displays are emerging; however, cost, reliability, and user acceptance will determine their success.

Moving forward, the future of automotive HMI will hinge on balancing technological advancements with cost efficiency and market needs.

To stay competitive, automakers must navigate pricing pressures, supply chain shifts, and consumer-driven innovation while ensuring seamless integration of next-gen display technologies.

At Embedded World, look out for breakthroughs in OLED and Micro-LED displays, including freeform round OLED integration for automotive interiors, the innovative smart Cockpit concept redefining in-vehicle integration, and solutions to display challenges across the vehicle.
 

#5: Key trends shaping the future of industrial display technology.

Industrial display technology evolves at a slower pace than TV and IT displays as it plays a critical role in embedded systems where usability, efficiency, and durability in harsh environments are essential.

Here are some of the key factors driving industrial display trends:

• High resolution and Projected Capacitive (Pcap) touch displays: Industries are shifting toward higher resolution and multi-touch capacitive screens to improve visualization and user interaction.

• Durability and rugged design: Demand for rugged, shock-resistant, waterproof, and sunlight-readable displays is increasing, particularly in outdoor, military, and industrial applications. Additionally, geopolitical factors are influencing supply chains, triggering display makers to adopt multi-sourcing strategies for different markets.

• Energy efficiency and low power consumption: As ESG initiatives remain a priority, energy-efficient technologies such as e-paper, OLED, and other low-power displays are gaining traction.

Beyond technology, ensuring product quality, stable product price, lifecycle stability, and long-term agreements are crucial for success in the industrial display market. These factors help manufacturers meet industry standards, maintain reliability, and foster lasting partnerships.

At Embedded World, don’t miss the opportunity to explore high-resolution displays, P-cap touch displays, durable and energy-efficient technologies, and strategies for supply chain stability to ensure long-term reliability in industrial applications.
 
Do you want to connect with our analysts at Embedded World 2025? Book your meeting here.