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Experience-based enhanced mobile data opportunities: New 5G and 5G-A monetization strategies

Leading global mobile operators are moving away from volume-based tariffs to selling experiences to customers, such as faster network speeds tailored for specific applications, occasions, and settings. In mature 5G markets, it is no longer enough to focus solely on upselling based on data volume because high-spending consumers typically already subscribe to plans with large or unlimited data inclusions.