Improving NPS: Stop Looking in the Rearview Mirror

Global telecom (mobile and fixed) industry revenue reached $2.0tn in 2023, up just 0.9% over 2022, as operators struggled to convince consumers and enterprises to spend more despite the inflationary backdrop in many countries. Although Omdia forecasts industry growth rates will improve to around 3% in 2024, this is as good as it gets.