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OPPO targets Personalized AI to win young customers – will it drive interest and trust in the agentic era?

OPPO, the world’s fourth largest smartphone vendor in 2024, is sharpening its focus on delivering innovative and resonant AI experiences to connect with young consumers and strengthen its market position. Earlier this year at MWC 2025, OPPO unveiled its enhanced AI strategy, anchored on making its AI experiences more personal, intuitive, and secure for users.