To keep up with GenAI innovation, enterprise buyers should think operationally

The era of generative AI (GenAI) has already changed the way consumers interact with their favorite brands, upended the way companies think about corporate data, and even changed the concept of work itself. Never before in the technology market has a single idea so quickly captured the attention of buyers and builders alike – Omdia research estimating an overall market valuation going from zero in late 2022 to $74 billion dollars by 2028.